Overview of Area Code 728
Area code 728 serves Palm Beach County in Southeast Florida, including cities like West Palm Beach, Boynton Beach, and Boca Raton. It was introduced in 2023 as an overlay to the 561 area code, addressing the growing demand for phone numbers in this rapidly developing region. 728 operates in the Eastern Time Zone (ET) and requires 10-digit dialing for all local calls.
Looking to get a local 728 area code number? Falkon SMS can help you secure your 728 number today.
Cities and Counties Covered
The 728 area code covers Palm Beach County and parts of southeastern Florida. Major cities and areas served by 728 include:
Cities
West Palm Beach, Boca Raton, Boynton Beach, Delray Beach, Palm Beach Gardens, Wellington, Jupiter
Counties
Palm Beach County
Why Businesses Use a 728 Number
A 728 number offers key benefits for businesses looking to expand or operate in Southeast Florida:
Builds Trust and Credibility
Customers in West Palm Beach and surrounding areas recognize and trust a local 728 number.
Local Marketing and Presence
A 728 number strengthens your local SEO, supports location-based marketing, and ensures visibility in local directories and maps.
Increased Response Rates
Residents are more likely to answer or respond to a familiar local number, improving engagement and conversions.
Text-Enable or Port Your 728 Number
Already have a 728 number? Falkon SMS can help you text-enable your existing landline or VoIP number. We also offer number porting, so you can keep your current number while gaining the ability to send and receive SMS messages.
Enhance Your Business Operations with Falkon SMS Features
Falkon SMS provides essential tools to help businesses in the 728 area code communicate more effectively:
Group Texting
Reach large audiences with a single text to announce promotions or send updates.
Auto Replies
Stay responsive even after hours with automated responses.
Message Scheduling
Schedule texts in advance to ensure timely delivery, no matter where you are.
Time Zone Details
Standard Time
Eastern Standard Time (EST) – UTC-5
Daylight Saving Time
Eastern Daylight Time (EDT) – UTC-4
DST in 2025
Starts March 9, 2025, and ends November 2, 2025
History of the 728 Area Code
The 728 area code was introduced in March 2023 as an overlay to the 561 area, which was nearing exhaustion due to rapid growth in Palm Beach County. Unlike a geographic split, the overlay allows both area codes to coexist in the same region, requiring 10-digit dialing. The expansion reflects the county’s ongoing growth in population, housing, and business activity — particularly in tech, healthcare, and financial services.
Dialing Guidelines
Local Calls
Dial 10 digits (728-XXX-XXXX)
Long-Distance
Dial 1 + 728 + 7-digit number
International
Dial +1 (728) XXX-XXXX
Economic and Cultural Importance
The 728 area code spans West Palm Beach and its surrounding communities — a vibrant region that plays a major role in Florida’s economy and culture.
Tourism & Recreation
Home to beaches, golf courses, and cultural venues like the Kravis Center and Norton Museum of Art.
Finance & Business Services
A growing hub for investment firms, banks, and real estate development, particularly in Boca Raton and Palm Beach.
Healthcare & Education
Anchored by institutions such as Palm Beach Atlantic University, JFK Medical Center, and major regional hospitals.
Innovation & Technology
West Palm Beach is fostering a tech-forward environment, with startups in healthcare IT, fintech, and green tech sectors on the rise.
Scam Warning
Be cautious of scam calls or text messages from numbers using the 728 area code. Scammers often spoof local numbers to appear trustworthy. Never share personal or financial information without verifying the caller's identity.
Major Carriers
The 728 area code is supported by a variety of telecommunications providers, including:
If you have a phone number with a 728 area code and want to enable text messaging capabilities, Falkon SMS can help. Whether it’s a landline, VoIP number, or business line, we offer reliable solutions to text-enable your existing number.
