The Super Bowl is the biggest advertising stage in the US, and text marketing offers a unique way to reach fans directly. This year, however, if you’re a business willing to do marketing campaigns for the Super Bowl, consider incorporating a surprising element into your SMS campaigns: the number 13.
Yes, the supposedly unlucky number holds untapped potential for your text marketing campaign for this year’s Super Bowl LVIII.
The Curious Case of Super Bowl and 13
Believe it or not, the number 13 is intertwined with Super Bowl LVIII in fascinating ways. Let’s see what it is.
The upcoming Super Bowl marks the 58th edition. When you add 5 to 8, the result is 13.
This year's game falls on February 11th, denoted as 2/11. When you combine the two numbers, the sum equals 13.
There's speculation that Taylor Swift (American Singer) might attend the Super Bowl to support Travis Kelce (Taylor Swift’s boyfriend), but this hasn't been confirmed. It would add another layer to the story of 13 since it will mark her 13th appearance at a Super Bowl game if she’s able to make it.
It is still uncertain whether Swift can attend Super Bowl LVIII at Allegiant Stadium in Las Vegas. She kicks off the Asian and Australian legs of her Eras tour on the 7th of February 2024, with four shows at the Tokyo Dome in Japan.
After finishing up in Tokyo on the 10th of February, Swift could conceivably fly east to Las Vegas for the big game. The amazing fact is that the direct flight travel time from Tokyo to Las Vegas is approximately 13 hours.
What a coincidence! Isn't it?
Taylor Swift's connection to the number 13 and Super Bowl LVIII stems from her long-standing belief in it being her lucky number, combined with some coincidences surrounding the event as we mentioned above.
Why leveraging 13 to your Super Bowl text campaigns matter
These connections are generating buzz, making 13 a marketing magnet. By incorporating it into your SMS campaign, you can:
Boost Engagement: People love spotting patterns and hidden meanings. Using "13" sparks curiosity and encourages interaction.
Stand Out from the Crowd: Everyone expects football references. A creative "13" twist makes your message unique and memorable.
Drive Conversions: Tie "13" to special offers, contests, or trivia to incentivize action and boost sales.
If you also use the number 13 frequently in your marketing campaigns (especially in SMS marketing campaigns), it will definitely increase engagement with your audience.
Not only number 13, but now there is a trend of using even Taylor Swift in Super Bowl marketing campaigns. Therefore, incorporating both Taylor Swift and the number 13 into your SMS campaign in a very creative way will make you stand out from other businesses' promotions.
Super Bowl SMS templates that use the number 13
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Recap
Super Bowl LVIII is more than just a game; it's a marketing opportunity. By creatively incorporating the "Lucky 13" theme into your SMS campaign, you can grab attention, boost engagement, and score big with your target audience.
So, are you ready to turn "13" into your lucky number for Super Bowl LVIII? Get started with Falkon SMS, start texting today, and watch your campaign soar!