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Texting for real estate
Sell more properties with real estate text marketing
According to a recent study by the National Association of Realtors (NAR), 95% of real estate professionals use text messaging to communicate with clients. Indeed, text marketing is the best way to connect with potential homebuyers, sellers, and clients within the real estate industry.
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Real estate companies can reach a wide audience, communicate instantly, generate and nurture leads, personalize messaging, save costs, drive prompt engagement, and enhance the overall customer experience via business texting. So, why don’t you incorporate text marketing into your marketing strategy that can help your company stand out in a competitive market and achieve better results.
Benefits of SMS marketing
Benefits of text marketing solution for real estate agents
Timely Information
Since most text messages are opened within minutes, SMS marketing ensures that your messages reach your customers quickly. This is ideal for sending urgent or relevant information, such as new listings, open house invitations, or appointment reminders.
Customized Messaging
Real estate professionals can segment their SMS subscribers into different segments based on factors like location, budget, property type, or buying or selling status. This allows for more personalized and relevant messaging and better interaction with specific groups.
Budget-Friendly
Text marketing is generally more economical than conventional marketing methods, such as direct mail or print advertising. Sending SMS messages is inexpensive, and it can reduce or complement other real estate advertising costs.
Increased Lead Generation
SMS marketing can be used to gather leads from interested buyers and sellers who sign up to receive updates. It’s an effective way to create a list of potential clients who have shown interest in your real estate services.
Better Customer Engagement
Two-way communication enables real estate professionals to have real-time conversations with clients via text messaging. This can be especially useful for answering questions and resolving issues quickly.
Use cases of texting
Boost your real estate business with text message marketing
Open House Announcements
Send text messages to invite potential buyers to your open house events. Create a sense of urgency and exclusivity by offering incentives or discounts for attending.
Provide Listing Information
Send listing information to your leads who are interested in your properties. Send them pictures, videos, links, or QR codes to the property details.
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Reduce no-shows
Send prospective buyers appointment reminders via text messages a day ahead to reduce no-shows. Confirm their attendance and send directions to the property.
Follow up conversation
Remind your clients about their commitment with a quick follow-up message right after a meeting. You can also ask for feedback, referrals, or testimonials.
Speed up negotiations
Communicate with buyers and sellers during the negotiation process. Send them updates, offers, counteroffers, or contracts via text messages.
Generate leads
Capture leads from your website visitors who are interested in your properties. Offer them a free report, a home valuation, or a consultation in exchange for their phone number.
Text marketing features
Texting features for real estate and property agents
Group Texting
Maximize your reach and efficiency by effortlessly connecting with multiple clients at once. Streamline your real estate communication efforts and broaden your network.
Real estate SMS templates
Text message templates for real estate agents
