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E-commerce Text marketing
Skyrocket your e-commerce sales with SMS marketing
E-commerce is a booming industry that shows no signs of slowing down. In fact, online global retail sales are projected to surpass $7 trillion by 2025. But with so much competition and noise in the online space, how can you make sure your e-commerce store stands out and attracts loyal customers?
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The answer is text marketing.
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Text marketing is the most effective way to communicate with your e-commerce customers. It allows you to send personalized, timely, and engaging messages that can increase conversions, reduce cart abandonment, drive repeat purchases, and build customer loyalty.
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Ready to take your e-commerce sales to the next level with text marketing? Sign up for a Falkon SMS account that is designed specifically for e-commerce businesses.
Benefits of Text marketing
Benefits of texting solution for
e-commerce industry
High open & response rates
Text messages are hard to ignore. They are delivered straight to your customers’ phones without the need for an internet connection. They have a 98% open rate and a 32% response rate, compared to email’s 20% open rate and 2% clickthrough rate. This means that you can reach your customers fast and effectively with SMS marketing, and get them to take action.
Reduce cart abandonment
Cart abandonment is one of the biggest challenges for e-commerce businesses. According to Statista, the average cart abandonment rate in 2022 was 69.99%. That means that more than two-thirds of your potential customers leave your website without completing their purchase. But if you use SMS marketing as a cart recovery strategy, you can increase conversion rates by up to 40%.
Increase customer loyalty
Customer loyalty is essential for any ecommerce business that wants to retain customers and increase the lifetime value of e-commerce brands. Use SMS marketing to send your customers welcome messages, thank you messages, birthday wishes, feedback requests, loyalty offers, product recommendations, and more that show you care about them. Make your customers feel appreciated, increase their satisfaction, and encourage them to buy from you again.
Generate more revenue
Text marketing can help you boost your sales and revenue. Text messages can generate up to 14x more revenue per message than email campaigns. That’s because text messages are more direct, personal, and urgent than emails, and they can create a sense of FOMO among your customers. So, drive more traffic to your e-commerce website, increase conversions, and grow your average order value with e-commerce texting.
Use cases of Texting
Use cases of SMS marketing for your
e-commerce businesses
Welcome messages
​Send welcome messages that thank your customers for joining your list, offer them a discount code, or invite them to follow you on social media.
Special occasions
send messages that celebrate holidays, seasons, anniversaries, birthdays, or any other event that is relevant to your brand and audience.
Time-sensitive promos
Boost your sales, clear your inventory, or increase your traffic by sending messages that announce flash sales, limited-time offers, countdowns, or last-minute reminders.
Post-purchase updates
​Send messages that confirm orders, provide shipping updates and delivery information, or suggest complementary products.
Collect Feedback
​Understand your customers’ needs, preferences, and pain points, and make data-driven decisions. Send messages that ask your customers for ratings, reviews, testimonials, or surveys.
Lead generation
Attracting potential customers and encouraging repeat purchases. Send messages that offer discounts, free shipping, free trials, or other incentives to entice your customers to buy from you.
Text marketing features
Text marketing features to boost your
e-commerce business
Group Texting
Segment your customers based on their interests, preferences, or behavior, and send them personalized messages that resonate with them. You can use group texting to target your customers with relevant offers, promotions, or content, and increase your conversion rates.
