During the holiday season, businesses of all sizes are focused on increasing their revenue from Black Friday to Christmas. With the increasing use of mobile devices, SMS marketing has become an effective tool for retailers, e-commerce stores, and service providers to engage with customers and boost sales.
In this blog, we’ll explore the benefits of SMS marketing for the holiday season, provide some holiday SMS ideas, and discuss how to retain your customers even after the holiday season has ended.
Benefits of SMS marketing for the holiday season
SMS marketing is a cost-effective way to reach customers during the holiday season. With a high open rate, SMS messages are more likely to be read than email marketing messages. In fact, SMS messages have an open rate of 98%.
SMS marketing is also an easy way to promote holiday sales, discounts, and promotions allowing businesses to send time-sensitive information such as flash sales or holiday shipping deadlines in real-time. It is also cost-effective and enables targeted messaging based on demographics, location, or purchase history.
Additionally, SMS marketing allows for personalization, creating a more personalized experience that can strengthen the brand-customer relationship.
Overall, SMS marketing offers numerous benefits for businesses during the holiday season, helping them reach their customers and increase revenue.
Holiday SMS ideas to increase revenue during the holiday season
Black friday sale
Announce your Black Friday sale and offer a discount code to your SMS subscribers. This will create a sense of urgency among your subscribers and encourage them to make a purchase.
Gift guide
Send your SMS subscribers a holiday gift guide featuring your products and services. This can help customers find the perfect gift and encourage them to make a purchase.
Last minute shopping reminder
Remind your SMS subscribers that there’s still time to shop and offer a discount code for their last-minute purchases. This can be an effective way to capture sales from procrastinating customers.
Holiday shipping deadline
Let your SMS subscribers know the holiday shipping deadline for your products and services. This can create a sense of urgency and encourage customers to place their orders before the deadline.
New product launches
Use SMS messages to announce new product launches or seasonal items, creating hype and encouraging customers to make a purchase. This can be an effective way to generate excitement and increase revenue.
Early bird sale
Promote an early bird sale with a special discount code for your SMS subscribers. This can encourage customers to make their purchases early and help increase your holiday sales.
Social media promotions
Promote your social media channels through SMS messages, encouraging customers to follow you for exclusive deals and updates. This can help to increase your social media following and engagement.
Christmas countdown
Send a Christmas countdown to your SMS subscribers and offer a discount code for each day leading up to Christmas. This can be a fun way to build excitement and encourage customers to make a purchase.
Thanksgiving day
Inform your SMS subscribers about your Thanksgiving Day deal and provide them with a coupon code. Your subscribers will feel a feeling of urgency as a result, which will motivate them to buy.
New year’s eve
Send an SMS with a New Year countdown and a discount coupon for each day leading up to New Year to your SMS subscribers. This may be an entertaining method to generate interest and entice clients to buy.
Gift wrapping service
Promote your gift-wrapping service to your SMS subscribers. This can be a great way to add value to your products and services and encourage customers to make a purchase.
Holiday thank you
Thank your SMS subscribers for their loyalty and offer a discount code for their next purchase. This can help build customer loyalty and encourage repeat business.
After-holiday sale
Promote an after-holiday sale and offer a discount code to your SMS subscribers. This can be a great way to capture sales from customers who are looking to take advantage of post-holiday deals.
Refer a friend
Encourage customers to refer their friends to your business through SMS messages, offering incentives for successful referrals. This can be an effective way to generate new business and increase revenue.
Tips to write holiday marketing SMS
Here are some tips to help you write effective holiday SMS messages:
Keep it short and sweet: SMS messages have a character limit, so keep your message short and to the point.
Use emojis: Emojis can help your text message stand out and add a festive touch.
Personalize your message: Use your customer’s name in your SMS message to make it more personal.
Include a call to action: Include a clear call to action in your SMS message, such as “Shop now” or “Get your discount code.
How to retain your customers even after the holiday season
Once the holiday season is over, it’s important to continue engaging with your customers. Here are some tips to help you retain your customers even after the holiday season:
Send personalized offers: Send personalized offers to your customers based on their past purchases.
Offer loyalty rewards: Offer loyalty rewards to your customers to keep them coming back.
Stay in touch: Send regular updates and promotions to your customers to keep your brand top of mind.
Provide excellent customer service: Provide excellent customer service to your customers to build loyalty and trust.
Key dates to launch holiday SMS campaigns
October 31: Halloween
November 11: Single’s Day
November 25-28: Black Friday Weekend
December 24: Christmas Day Eve
December 25: Christmas Day
December 26: Boxing Day
December 28: Thanksgiving Day
December 31: New Year’s Eve
One-time SMS campaign
You may effectively advertise your holiday deals and promotions with a one-time SMS campaign. To have the most impact, SMS marketing should be combined with other marketing strategies like social media marketing and email marketing.
Additionally, be sure to seek your clients' express permission before sending them SMS messages and provide a simple mechanism for them to opt-out if they want to stop receiving your messages.
To sum up, SMS marketing is a powerful tool for companies trying to boost their Christmas sales. During the hectic holiday season, you may communicate with your clients and increase sales by using the correct holiday SMS ideas and message strategies.
Additionally, by keeping your consumers around even after the holidays are over, you may foster loyalty and establish enduring bonds with them. Therefore, be ready to improve your holiday revenue using SMS marketing as you start to organize your holiday marketing strategies.