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Turn the Planet Parade into a Stellar Marketing Opportunity

Text marketing campaign for the six planet-parade

On June 3, a rare and captivating astronomical event will occur: six planets will align in a straight line, visible from Earth. If you've recently missed out on capitalizing on the mesmerizing aurora spotting event, fret not! A new celestial marvel is just around the corner—the June 3rd planetary alignment. This rare alignment of six planets presents an unparalleled opportunity for businesses to captivate audiences, foster engagement, and boost brand recognition.

In this blog post, we'll explore how you can spot this event from different locations, how your business can make the most of this event, and provide some ready-to-use text message templates for engaging with your customers.

What is the extraordinary event that will occur on June 3rd?

On June 3, 2024, six planets—Mercury, Mars, Jupiter, Saturn, Uranus, and Neptune—will align in a rare planetary alignment (aka six-planet parade). This celestial event is a beautiful sight that you can observe without special equipment. While Mercury, Mars, Jupiter, and Saturn may be visible with the naked eye, you'll need a telescope or high-powered binoculars to see Neptune and Uranus.

While not uncommon to see a few planets close together, this event will showcase potentially six planets in a row. You'll likely spot Jupiter, Mars, and Saturn with the naked eye, with Mercury and Uranus potentially visible with binoculars. Though this isn't an incredibly rare event in terms of frequency, it's still a special opportunity to witness multiple planets lighting up the morning sky.

Here's what to anticipate:

Planets visible with the unaided eye: Jupiter, Mars, Saturn, and maybe Mercury all will be visible.

Fainter planets: Neptune will probably be considerably harder to find and require a telescope, whereas Uranus only needs binoculars.

Time of viewing: About 20 minutes before sunrise, look east. The precise time will change based on where you are.

This is a fantastic chance to view several planets at once! Remember that owing to the moment of sunrise, only some sites will have an equally fantastic view.

How and where can I see Six Planets Parade in 2024?

Early in the morning, the planetary alignment will be visible practically everywhere. But June 3, 2024, is just an approximate date when most places on Earth can observe it. Depending on where you live, there may be different optimal dates to witness the alignment.

The following is a list of some major places on Earth and the dates that the planets can be seen during this alignment in the minor sector of the sky according to

  • São Paulo: May 27, 43-degree sky sector

  • Sydney: May 28, 59-degree sky sector

  • Mexico: May 29, 65-degree sky sector

  • Abu Dhabi: May 30, 68-degree sky sector

  • Hong Kong: May 30, 67-degree sky sector

  • Athens: June 2, 72-degree sky sector

  • Tokyo: June 2, 73-degree sky sector

  • New York: June 3, 73-degree sky sector

How to spot planets in the USA and Canada?

The time and date may vary slightly based on your location. You can find out your time by seeing the below:

  • Time Zones: There are several time zones in the USA and Canada. You can find the closest planetary cluster at a different time and day depending on your location.

  • Online Resources: You can enter your exact location and receive a personalized sky map with viewing times by visiting websites like Star Walk [].

The following are some broad suggestions:

  • West Coast (USA & Canada): People may see the closest grouping a day early due to the time zone difference. Look for the alignment around June 2 in the pre-dawn hours. This timeline can be used as a beginning point for searches in cities such as Los Angeles, San Francisco, Seattle, and Vancouver.

  • East Coast (USA & Canada): Search for the alignment in the early morning hours of June 03rd. Searches throughout this timeframe can be focused on and further refined by cities such as New York, Toronto, Miami, and Montreal using online tools.

 Additional tips

  • Local observatories or astronomy groups may have information on the alignment and may even arrange viewing parties.

  • Think about utilizing astronomy applications that offer location-based sky maps and viewing schedules.

By using these tips and refining the information for your specific location, you can increase your chances of witnessing this spectacular planetary event in the USA or Canada.

Furthermore, the alignment may continue for a few days prior to and following that day rather than being restricted to just one. Thus, if June 03 passes you by, don't panic and try to find planets on a different day around that date!

This event can be a game changer for your business. This extraordinary occurrence provides a unique opportunity for businesses to engage with their customers meaningfully. By leveraging this celestial event, you can create a buzz around your brand and enhance customer relationships through creative text message campaigns.

Why Leverage the Planetary Alignment for Customer Engagement?

Create Excitement and Engagement

Rare astronomical events naturally pique public interest. Your business can capture attention and engage customers by tapping into this excitement. You also ended up reading this blog when you wanted to know more about this event. When there is a buzz around an event, leverage it to its whole.

Unique Marketing Angle

Standing out in the crowded marketplace is crucial. A campaign tied to an extraordinary event like the planetary alignment can set your brand apart.

Strengthen Customer Relationships

Sharing exciting and relevant content helps build a stronger connection with your audience. It shows that your business is attuned to unique and special moments, enhancing customer loyalty.

How to Inform this Astronomical Event to Your Customers via Text Message?

Text messaging is a direct and personal way to reach your customers. Here's how you can effectively use it to inform them about the planetary alignment:

  • Educate and Inform: Send messages that provide brief, exciting facts about the event. This positions your brand as knowledgeable and engaging.

  • Promotional Offers: Tie special promotions or discounts to the event. This could be themed products, limited-time offers, or exclusive deals available only on June 3.

  • Encourage Participation: Invite your customers to observe the event and share their experiences on social media with a specific hashtag. This can increase your brand's visibility and engagement.

Use Falkon SMS to deliver your messages to customers in a go. Schedule the messages and send them all together. You can even schedule a series of messages.

SMS Marketing Templates for the Planet Parade Event

Here are creative templates for different situations to expand your marketing toolkit for the planetary parade:

01. Informative Message

02. Promotional Offer

03. Engagement Invitation

04. Educational Teaser

05. Event Reminder


The June 3rd planetary alignment offers businesses a rare and exciting opportunity to engage with their customers creatively and memorably. Using text messages to inform, promote, and engage, you can harness the wonder of this celestial event to boost your brand's visibility and customer loyalty.

Use the provided SMS marketing templates to craft your messages and make this astronomical event a stellar success for your business! 


By leveraging this extraordinary event, your business can shine as brightly as the planets in alignment. Start planning your campaign today and watch your customer engagement soar to new heights!

60 views6 comments


May 22

Informative and thanks for marketing tips! Will surely use it


Oh wow! will surely try to use these templates.


May 22

Stellar article on how to capture the event for businesses.


Thanks for the templates...!!


May 22

Interesting! Can't wait for June 3rd!

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