top of page

How to Reach Mass Audience with Broadcast Text Messaging?

Updated: Jul 17

SMS broadcast texting service

Have you ever wondered what sets broadcast messaging apart from group texting? We'll break it down for you and explore the unique advantages it offers.

However, there's still more! We'll give you a glimpse into the magic that enables you to deliver customized messages to a large audience in a matter of seconds as we take you behind the scenes and explain how broadcast messaging operates. We've got you covered! Our step-by-step guide will show you exactly how to send broadcast messages like a pro.

But there's more! We'll provide an extensive list of innovative strategies that businesses may use to leverage the power of broadcast messages. So, settle in and follow along as we start on this exciting flow into the field of broadcast messaging. Let's leverage communication's potential and make an impression that sticks with your audience!

Table of contents:

What is Broadcast Messaging?

Broadcast texting is an incredible way to reach out to a large contact list all at once. It's like sending a personalized message to each recipient's inbox, ensuring your communication gets noticed. And guess what? Even more, flavor can be added by using MMS compatibility to add eye-catching components like GIFs or photos.

Broadcast texting brings your messages to life and attracts their attention in a completely new way, whether you're promoting a unique offer, providing exciting news, or simply communicating with your audience. Prepare to engage and establish new connections with your contacts!

Broadcast Texting vs. Group Texting

Definition: Broadcasting texting involves sending a single message to multiple recipients simultaneously, while group texting involves sending a message to a defined group of recipients simultaneously.

Recipients: Broadcasting texting is often used to send messages to many recipients, often in the hundreds or thousands. In contrast, group texting is used to send messages to a relatively smaller group of recipients, usually in the tens or hundreds.

Communication: Broadcasting texting is typically one-way communication: Sender to recipients. In contrast, group texting allows for two-way communication: Sender and recipients can engage in conversations.

Message replies: Typically, recipients cannot reply to the broadcast message. In contrast, recipients can reply to the group message, allowing for conversations.

Personalization: Broadcasting texting has limited personalization options. Usually, the same message is sent to all recipients. In contrast, more personalized options are available in group texting, such as addressing recipients by name or using custom fields.

Opt in/opt out: Recipients may or may not have opted in to receive broadcast messages. In contrast, recipients are usually part of the group by choice and have consented to receive messages.

Purpose: Broadcasting texting is often used for mass announcements, promotions, or updates. In contrast, group texting is commonly used for team coordination, discussions, or smaller community interactions.

Privacy: Recipient contact information may not be shared with other recipients in broadcasting texting. In contrast, recipient contact information is typically visible to all members of the group in group texting.

Management: Broadcasting texting requires a robust messaging platform to handle large recipient lists. In contrast, it can be managed through various messaging apps, social media groups, or dedicated group messaging platforms.

How to send broadcast messages?

Step 01: Finding the intended audience or recipients for your broadcast messages is the first phase. This requires knowing whom you want to influence with your communications, such as current customers, subscribers, or a particular demographic.

Step 02: Once you have identified your target audience, you must create a contact list with the recipients' contact details. Phone numbers, email addresses, and other relevant details can be included in this. This list can be compiled using various of resources, including subscriber lists, customer databases, and opt-in forms.

Step 03: You need to decide on a business texting platform or service to make it easier for your broadcast messages to be delivered. When sending out bulk text messages or if you want to segment your audience into separate groups for different messages, it's important to use a dependable messaging solution. Consider elements including the platform's functionality, delivery ability, scalability, and adherence to applicable laws.

Step 04: Create the broadcast message's content. This involves drafting the text of your message and including any graphic components or media required to communicate your message properly. You might be able to add a personal touch to the message by using custom fields or addressing the recipients by name, depending on the messaging platform you've chosen.

Step 05: When your message has been drafted, you may choose to send it right away or schedule it for later. By scheduling, you may prepare your communications campaigns in advance, considering things like the most effective time to reach your target. Instantaneous sending is advantageous for timely announcements or promotions.

Step 06: When using broadcast messages, it is essential to make sure that all applicable texting laws are followed. This entails acquiring valid consent from recipients before sending them communications and offering them a way to opt out of receiving future broadcast messages. To safeguard receivers' privacy and uphold legal compliance, it is crucial to adhere to rules like the General Data Protection Regulation (GDPR) or the Telephone Consumer Protection Act (TCPA).

Step 07: Continually evaluate and enhance your broadcast messaging plan in accordance with the information and feedback you collect. To gauge the impact of your messages, keep an eye on important metrics like delivery rates, open rates, click-through rates, and conversions. Utilize this information to optimize interaction and accomplish your intended results by adjusting your messaging's content, timing, personalization, or other aspects.

Use cases of broadcast messaging

Businesses can leverage broadcast messaging to send announcements, promotions, updates, and important information to many recipients simultaneously. It enables companies to communicate and engage with their target audience effectively.

Whether it's notifying customers about new product launches, sharing exclusive offers, sending event reminders, or providing critical updates, broadcast messaging allows businesses to deliver timely and relevant messages. This improves client connections, boosts revenue, raises brand awareness, and informs recipients of the most recent company advancements.

Businesses may employ business broadcast messaging for the following purposes:

Promotional Campaigns

Businesses can advertise their goods or services through broadcast messaging. They can inform a large audience via communications about continuing sales, exclusive discounts, or the introduction of new products. This increases consumer awareness and motivates them to buy.

Event Notification

Customers can be informed about future events like conferences, webinars, workshops, or store openings by broadcasting messages. Businesses can ensure that their target audience is aware of the event and has the chance to attend or participate by sending out event alerts.

Launches and Updates

Businesses could utilize broadcast messaging to publicize the launch of new goods or services. This makes it possible for them to swiftly contact a huge consumer base, spreading information about the launch and generating interest. Businesses can also update customers about new features or improvements to current items.


Customers can receive reminders about appointments, reservations, or approaching deadlines by using broadcast messaging. For instance, a healthcare professional can use automated reminders to let patients know about and prepare for impending medical appointments.

Feedback and Survey

Businesses can use broadcast messaging to survey and collect feedback from customers. They can distribute messages containing links to online polls asking for feedback on the usefulness of the product, the standard of the service, or the overall customer experience. Businesses can gain insightful data from this to make improvements.

Loyalty Programs

Customers might be informed about special privileges or incentives offered by loyalty programs using broadcast messages. Loyal consumers might receive messages from businesses with information about their reward points, exclusive discounts, or forthcoming loyalty program events. This promotes brand loyalty and consumer retention.

Emergency Notification

Businesses can use broadcast messaging to quickly alert staff, clients, or other stakeholders of crucial information during emergencies or other urgent situations. Businesses might, for instance, send out emergency messages in the event of a natural disaster or a security threat to protect everyone's safety and well-being.

Flash Sale

Promoting flash sales, which are limited-time offerings with high discounts, is very effective when carried out via broadcast messaging. To create a sense of excitement and encourage quick action to take advantage of the limited-time promotion, businesses might send messages to their customer base. This can quickly increase sales and generate income.

How to use Falkon SMS broadcast messaging service?

Step 01: Login or Signup into Falkon SMS.

Step 02: Once logged in, navigate to the left side menu, and choose the "Conversations" option.

Step 03: You will be directed to the chat box page, where you can view all your conversations.

Step 04: On this page, select the "New Message" option. A dialog box will open.

Step 05: In the "To" box, select the contacts you want to include in the broadcast. You can choose multiple contacts.

Step 06: Compose your message, and if desired, use the custom tag option to personalize it.

Step 07: You can either send the message immediately by clicking the "Send" button, or you can use the scheduling option to set a specific time for the message to be sent later.


In conclusion, broadcast text messaging offers a range of unique advantages that set it apart from group texting. We went over these benefits and offered insights into the technical complexity that makes it possible to send tailored messages to a big audience instantly. By following our step-by-step guide, you can become a pro at sending broadcast messages.

But there's even more! We have provided a comprehensive list of innovative strategies that companies can use to maximize the effectiveness of broadcast communications. With the help of these strategies, you can write effectively and leave a lasting impact on your audience.

Use communication to its full extent to engage your audience and make a lasting impression. Get ready to use broadcast text messaging to up your texting game with Falkon SMS! Want to know more? Book a meeting with us.

21 views0 comments


bottom of page