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20 SMS Marketing Templates for Gyms and Fitness Centers

text message templates for gyms

In today's digitally connected world, where mobile devices have become an integral part of our lives, SMS marketing has emerged as a powerful tool for businesses to engage with their customers. The fitness industry is no exception, as gyms and fitness centers can leverage text message templates to effectively communicate with their members, promote their services, and foster a strong sense of community.

Smartphones and electronic gadgets have already taken over the world, and they continue to evolve with advanced features. From receiving text messages on your wristwatch to monitoring your health with parameters like heart rate and cardio fitness notifications, these devices have become essential companions. With this growing reliance on mobile technology, it's only natural for gyms and fitness centers to use SMS marketing to connect with their members in a direct and impactful way.

In this blog, we will explore the numerous benefits of SMS marketing for fitness centers, delve into a wide range of creative use cases, and provide captivating text message templates to boost member engagement.

Why Fitness Centers and Gyms Should Embrace SMS Marketing

  • Instant Communication: SMS marketing enables fitness centers to deliver a quick and real-time message to their members. With an impressive open rate of SMS texting approximately 98%, text messages guarantee immediate visibility and prevent important updates from getting lost in overflowing email inboxes or social media noise.  

  • Engagement with your Customers: Regular interaction is crucial for retaining gym members. SMS marketing empowers fitness centers to create personalized messages, share updates, and provide motivational content to keep members inspired and committed to their fitness goals. By encouraging a sense of community, gyms can strengthen their bond with members.  

  • Cost-Effective Marketing Solution: Compared to traditional marketing channels, SMS marketing is a cost-effective alternative. It eliminates the need for printing flyers or investing in expensive advertising campaigns. By capitalizing on the power of SMS, fitness centers can optimize their marketing budget while achieving exceptional results.

  • Higher Conversion Rates: SMS messages boast higher conversion rates compared to other marketing channels. By sending targeted offers, class updates, or event invitations via SMS, fitness centers can prompt immediate action from members, resulting in increased sign-ups, participation, and ultimately, revenue.

Read these SMS marketing tips to get the most out of your gym SMS campaign efforts.

A girl checking her phone during workout

Gyms & fitness center SMS marketing stats

SMS marketing can be a powerful tool for gyms and fitness centers, boasting impressive stats like:

Open Rates and Engagement

  • 95% of text messages are read within 3 minutes of delivery.

  • SMS boasts a click-through rate (CTR) 9.18% higher than any other digital channel.

  • 48% of consumers prefer SMS messaging for marketing communications.

Conversion and Retention

  • 45% of potential consumers take action after receiving a text message.

  • SMS campaigns can increase member retention rates by keeping members informed and engaged.

  • 80% of coupon redemption in the fitness industry happens through mobile devices.

Overall Effectiveness

  • SMS marketing for gyms has a lower cost per lead compared to other marketing channels.

  • Targeting and personalization lead to higher conversion rates and a better return on investment (ROI).

  • Gyms can automate SMS campaigns for class updates, promotions, and reminders, saving time and effort.

Here are some additional fitness texting stats to consider.

  • 70% of gym members are open to receiving promotional offers via SMS.

  • Text messages can reduce no-shows for classes by up to 30%.

  • Personalization in SMS messages can increase engagement by 8%.

By using SMS marketing effectively, gyms and fitness centers can boost engagement, attract new members, and keep existing members coming back for more.

Benefits of using SMS Marketing for different use cases in Fitness Centers

Membership Renewal Reminders

Ensure the members stay informed about their membership status and encourage timely renewal, leading to higher retention rates and continued revenue for the gym or fitness center.

Dynamic Class Schedule Updates

Keep members up to date with any changes or additions to the class schedule, ensuring they don't miss out on their favourite workouts and promoting engagement and attendance.

Personalized Offers and Promotions

Provide exclusive discounts and promotions tailored to individual members' preferences, fostering a sense of value and loyalty while driving sales and participation in gym services.

Motivational Messages and Fitness Tips

Inspire and motivate members with uplifting messages and valuable fitness tips, helping them stay focused, committed, and on track to achieve their health and wellness goals.

Interactive Challenges and Contests

Engage members through fun challenges and contests that encourage active participation, fostering a sense of community, and creating a friendly competitive spirit that keeps members motivated and excited about their fitness journey.

A person texting with a friend inside the gym

Gym SMS Templates for General use cases

Welcome new member

Event Invitation

Personal training offer

Gym member birthday greeting

Referral program

Membership renewal reminders

Class schedule updates

Personalized offers & promotions

Motivations messages & fitness tips

Interactive challenges and contests

A fitness enthusiast reading the gym schedule which is in her mobile


Concluding SMS marketing has become an important tool for gyms and fitness centers to increase engagement with their members and cultivate a fitness community. The integration of mobile technology has made text messaging an effective and immediate means of communication.

Leveraging these gym SMS templates, fitness establishments can deliver personalized messages, promote events, offer exclusive discounts, and provide valuable fitness tips to their members.

As technology continues to advance and our reliance on mobile devices grows, SMS marketing will play an important role in engagement which provides a cost-effective, reliable, and efficient method to communicate with members, nurture relationships, and drive business growth.

So, Unlock the potential of SMS marketing and promote your fitness center. Connect with your members, inspire their fitness journeys, and build a growing community that embraces the power of mobile communication.

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