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20+ SMS Marketing Best Practices to Follow in 2024

Updated: Jul 12

SMS marketing tips for businesses

SMS marketing has become one of the most powerful marketing tools for businesses. But even if SMS is a great source for businesses to market, they still have to design text messages for marketing.

Once you've figured out how to write the marketing text message, building a campaign around it is easy. As more and more industries understand the potential of SMS, it becomes harder to make your message stand out from the crowd.

Therefore, it’s important to use SMS marketing in the right way to avoid annoying your customers or breaking any laws. In this article, we’ll share some of the best practices for SMS marketing, including how to get consent from your customers, what types of messages to send, and how to personalize your campaigns.

Let's dive in!

Tips for an effective text marketing campaign

01. Get permission

Begin your SMS marketing campaign by acquiring express written consent to receive text messages from your company. This opt-in procedure assures compliance with privacy standards while also laying the groundwork for a receptive audience.

02. Mention your company name

Open your SMS with the name of your organization or a recognizable sender ID. This immediate identification aids in the development of confidence and credibility by ensuring that recipients know who is giving the message.

03. Insert a clear call to action

Call-to-action buttons lead to greater conversions. Even if you send a text to your customers but don’t make it easy for them to take any action, your efforts will go in vain.

The best place for the call to action is at the end of the message, as a final instruction to the recipient. Some examples of call to actions are Act Fast, Sign Up Now, You Don’t Want To Miss Out, Buy Now, Don’t Miss Out, Incredible Offer, Last Chance, and Limited Time Offer.

04. Send at the right time

People today tend to have their phones with them all the time, but that doesn’t mean you can text them at any time. Studies have shown that mid to late afternoon is the most suitable time to send a message. If your business serves multiple geographies, keep track of the time you send your messages depending on their geography.

It would be best to prefer texting during typical business hours and choose to be transparent about what customers should expect from your campaigns. That way, no one feels resentful toward your SMS advertising, and fewer people will feel the need to reply "STOP."

05. Personalize messages (know your target audience)

This tip helps you to understand whom you are writing them for. Know your target and then frame your text messages. You may also have to divide your targets into different groups depending on their characteristics and create different texts for each group.

Also, you can send personalized messages on significant occasions such as holidays, birthdays, and anniversaries to show your appreciation for your loyal consumers. These meaningful remarks increase consumer loyalty and promote a great brand image.

06. Create value

Value creation is one of the most important aspects of any text marketing campaign as it encourages people to sign up and remain loyal and subscribed.

Create your text marketing plan with service offerings and value creation first and then promotion. Keep in mind that text messaging shouldn’t be just about marketing, but it should be a helpful customer service tool.

It can be used for multiple communications, including but not limited to sending out appointment reminders, and transactional messages, and as a way to interact with customers who have questions. Customers tend to be more open to any promotional messages if they see meeting their needs.

07. Be consistent

Prepare a text marketing plan and stick to it. Consistency will lead to greater engagement and increase the favorability of your brand.

To keep track, you can create a calendar with a pre-planned text. This will help you to prepare ahead of your time and respond to your customers well. Regular communication also keeps customers engaged, informed, and expectant.

08. Create a welcome message

Send a welcome message to subscribers who opt in to receive SMS from your brand. This not only confirms their subscription, but it also establishes expectations for the type and frequency of messages they will get. A well-crafted welcome letter can enhance the onboarding process.

09. Use SMS keywords for opt-ins

Allow customers to join your SMS list by texting specified terms to a designated number to simplify the subscription process. This makes it simple for them to show their interest and sign up for your marketing list.

10. Send reminders and confirmation via text

SMS is also useful for sending appointment reminders, order confirmations, and shipping notifications, in addition to promotional messages. These transactional notifications improve the customer experience and reduce the number of missed appointments or orders.

11. Send short and engaging messages

Text messages generally have a limit of 160 characters. An ideal text should have a short sentence and an urgency to call to action.

The space limitation in SMS leads to the quick attention of the audience. Also, remember to add value through your texts because the first few words of the texts act as previews, so make sure to count them.

12. Offer exclusive deals and offers only to subscribers

Subscriptions might be encouraged by offering unique discounts, early access to sales, or special offers that are only available to SMS subscribers. This fosters a sense of exclusivity and encourages subscription.

13. Incorporate QR codes

Include QR codes in your SMS messages to improve the user experience. These codes can drive recipients to specific web pages, deals, or product details, allowing them to act quickly.

14. Use different languages

If your target audience is language proficiency, think about delivering SMS messages in their favorite language. Multiple languages messaging displays diversity and increases interaction among varied client segments.

15. Send URLs in text

Within your SMS messages, provide links to your website, landing sites, or product pages. Make sure these links are responsive and pertinent to the message's content. Clear and accessible URLs make it easy for recipients to learn more. You can use online URL shortener tools to shorten long and complicated URLs.

16. Watch your send frequency

Keep an eye on your SMS send frequency to avoid flooding recipients with too many messages. Maintaining top-of-mind awareness while avoiding message fatigue is critical for subscriber retention.

17. Offer an easy opt-out/unsubscribe option

While this is something you never want to happen, you should consider it. The texts you send to the recipients shouldn’t be forced. To make sure you don’t intrude on the privacy of your customers, only send texts to sign up users.

Even for the signed users, keep an easy way to opt out. You can consider including “Reply STOP to opt-out” at the end of your texts for the ease of your receipts.

18. Ask questions or send surveys

Encourage participation and gain useful insights by asking questions or conducting surveys by SMS on a regular basis. This interactive technique not only keeps members interested, but also generates input that can be used to improve your marketing plan.

19. A/B test your SMS campaigns

A/B tests can help you continuously improve your SMS marketing strategy. Experiment with various message content, timing, sender IDs, and calls to action to see what works best for your target demographic. Insights derived from data contribute to more effective campaigns.

20. Avoid abandoned shopping carts

SMS can be used to recover possible missed sales. Send users who have abandoned their online shopping carts frequent reminders, urging them to complete their purchases with appealing offers or incentives.

21. Provide real-time customer support

SMS can be used to provide real-time customer service. Text messages can be used to provide rapid support, respond to queries, and efficiently handle difficulties. This proactive approach improves the customer experience and fosters trust.

22. Use MMS

Multimedia Messaging Service (MMS) enables you to send messages that incorporate photos, videos, and other rich material in addition to text. MMS messages can be more entertaining and informative, making them ideal for displaying items, demos, or aesthetically appealing material.


Now you are aware of the best practices for sending SMS marketing campaigns. The more personalized, professional, to the point, and specific you are, the more effective your SMS campaigns will be.

SMS marketing is gaining popularity, and it’s essential not to miss out on a very profitable means of communication with your audience.

And what’s more, it doesn’t have to be an additional platform to manage; using Falkon SMS you can easily combine it into your existing package. It’s almost too easy!

If you’re looking to channel all of your communications into one area, then Falkon SMS is the way to do it. To start your journey, then why not have a meeting with us today?

Get started business texting by scheduling a free demo with our Falkon SMS team.

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