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What is 10DLC and How Does It Affect Your Business?

What is 10DLC

In the realm of business communication, a powerful tool has emerged known as 10DLC, which stands for 10-Digit Long Code. This innovative messaging solution offers businesses a more versatile and cost-effective option compared to traditional short codes. With 10DLC, companies can have their own dedicated long codes for text messaging campaigns, enabling them to establish direct and personalized connections with their audience.

In this comprehensive guide, we will delve into the world of 10DLC, exploring its benefits, regulatory compliance, how to get started with 10DLC, and more.

Why should you use 10DLC for your business?

Traditional short codes have limitations that hinder their effectiveness in business messaging. They are expensive, typically associated with specific carriers, and limited in availability.

As a result, businesses have faced challenges in reaching their customers effectively and building meaningful engagement. This is where 10DLC steps in as a viable alternative.

It provides businesses with dedicated long codes that can be used for a range of purposes, including marketing campaigns, customer support, appointment reminders, and more.

The growing demand for 10DLC reflects the need for a more affordable and versatile communication solution that allows businesses to establish direct connections with their customers.

Benefits of 10DLC numbers

01. Improved Deliverability

The adoption of 10DLC offers businesses a multitude of benefits. One key advantage is improved deliverability. Since 10DLC numbers are dedicated to specific businesses, messages sent through 10DLC have a higher chance of reaching recipients' mobile devices compared to shared short codes. This ensures that important information, such as transactional updates, appointment reminders, or marketing promotions, is delivered reliably and promptly.

02. Better Customer Engagement

Furthermore, 10DLC enables businesses to foster better customer engagement. Long codes are less likely to be filtered or blocked by carriers or spam filters, increasing the likelihood of messages being seen and read by recipients. This facilitates two-way communication and allows businesses to build stronger relationships with their customers through personalized interactions.

03. Cost-Effectiveness

Cost-effectiveness is another significant advantage of 10DLC. Compared to short codes, which can involve high setup and monthly fees, 10DLC provides a more affordable option for businesses, especially small and medium-sized enterprises (SMEs). With reduced costs, businesses can allocate their resources more efficiently and explore new avenues for customer engagement.

Regulatory Compliance

In the realm of mobile messaging, regulatory compliance is of utmost importance to maintain the integrity of business communication. Two crucial elements in this regard are 10DLC regulatory compliance and the Campaign Registry. Let's delve into how these factors contribute to a secure and transparent messaging environment.

10DLC Regulatory Compliance

10DLC (10-Digit Long Code) is a framework that governs Application-to-Person (A2P) messaging using 10-digit phone numbers. To comply with regulations and industry standards, businesses must adhere to guidelines set by mobile network operators (MNOs) and regulatory authorities. This includes obtaining explicit consent from recipients, respecting opt-outs, and avoiding spam or unsolicited messages.

The Significance of the Campaign Registry

The Campaign Registry, established by MNOs, serves as a central entity to manage and monitor A2P 10DLC messaging. It plays a vital role in ensuring regulatory compliance and maintaining a trusted messaging ecosystem. The registry maintains records of entities using 10DLC numbers and their associated use cases, providing visibility and accountability.

Benefits of Compliance

By adhering to 10DLC regulatory compliance and registering with the Campaign Registry, businesses demonstrate their commitment to responsible messaging practices.

Compliance fosters trust among MNOs, regulators, and consumers, reducing the risk of penalties and reputational damage. It also helps create a level playing field for businesses, ensuring fair competition and a positive user experience for recipients.

Compliance with 10DLC regulations and registration with the Campaign Registry are essential for businesses engaged in A2P messaging. By following guidelines, obtaining consent, and respecting opt-outs, organizations contribute to a secure and transparent messaging environment. This commitment not only helps businesses avoid penalties but also builds trust among stakeholders.

Embracing regulatory compliance and leveraging the Campaign Registry's resources sets the foundation for responsible and effective business communication in the digital age.

Is 10DLC Registration Necessary?

In the realm of business text messaging, 10DLC compliance has become a crucial consideration. But is 10DLC registration necessary? The answer is a resounding yes.

With regulations surrounding text message marketing, businesses must adhere to 10DLC compliance to ensure a seamless and lawful communication process.

By registering for 10DLC, businesses demonstrate their commitment to privacy regulations and SMS marketing best practices. It ensures that customer data is handled securely, protecting individuals' privacy. Moreover, compliance with 10DLC regulations builds trust with customers, as they feel confident that their personal information is being respected.

Getting Started with 10DLC

Implementing 10DLC requires a few essential steps to ensure a smooth and successful transition. The first step is to choose a reliable messaging service provider that supports 10DLC and offers the necessary features and capabilities for your business needs. Research different providers, compare their offerings, and select the one that aligns with your requirements.

Once you have chosen a provider, the next step is to obtain your 10DLC numbers. This involves going through a registration process where you provide information about your business, intended use cases, and contact details. The registration process may vary depending on the messaging service provider and the regulations in your region. It is crucial to provide accurate and up-to-date information during registration to ensure compliance.

After obtaining your 10DLC numbers, you need to integrate them into your messaging infrastructure. This may involve setting up APIs, configuring routing, and ensuring proper message delivery. Your messaging service provider should guide you through this process and provide the necessary documentation and technical support.

Use Cases for 10DLC

The versatility of 10DLC opens up a wide range of use cases for businesses. Here are some common scenarios where businesses can leverage 10DLC effectively.

Marketing Campaigns

Businesses can use 10DLC to send promotional messages, product updates, and special offers to their customers. The direct and personalized nature of 10DLC allows for targeted marketing campaigns, driving engagement and conversions.

Customer Support

With 10DLC, businesses can provide timely and efficient customer support via text messaging. Customers can reach out for assistance, ask questions, or receive updates, enhancing the overall customer experience.

Appointment Reminders

10DLC messaging is ideal for sending appointment reminders, helping businesses reduce no-shows and improve scheduling efficiency. Whether it's for medical appointments, salon visits, or service appointments, sending text reminders through 10DLC ensures important information reaches recipients reliably.

Notifications and Alerts

From order confirmations to delivery notifications, 10DLC numbers enables businesses to keep their customers informed at every stage of their interaction. This enhances transparency, builds trust, and reduces customer inquiries.

Surveys and Feedback

Businesses can gather valuable insights by conducting surveys and collecting feedback through 10DLC. Sending text messages with survey links allows for quick and convenient responses, facilitating data collection and customer engagement.

Challenges and Limitations

While 10DLC offers numerous benefits, it is essential to be aware of the challenges and limitations associated with its usage. Some potential challenges include:

Throughput Limitations

Carriers may impose message throughput limits for 10DLC, restricting the number of messages that can be sent within a specific timeframe. It is crucial to understand these limitations and plan your messaging volume accordingly.

Compliance and Regulatory Requirements

As mentioned earlier, businesses must comply with CTIA guidelines and other applicable regulations when using 10DLC. Non-compliance can lead to issues such as message filtering, penalties, or even suspension of your messaging services.

Number Acquisition

Depending on the demand and availability, acquiring dedicated 10DLC numbers may require time and coordination with your messaging service provider. It is important to plan ahead and be prepared for potential delays in number provisioning.

International Reach

While 10DLC is primarily designed for domestic messaging, extending its reach to international recipients may require additional considerations and coordination with carriers and service providers.

Best Practices for 10DLC SMS Campaigns

To maximize the effectiveness of your 10DLC campaigns, consider the following best practices.


Tailor your messages to resonate with your audience. Use personalization techniques to address recipients by their names and provide relevant content based on their preferences or previous interactions.

Use Clear Call-to-Actions

Include clear and concise calls-to-action in your messages to prompt recipients to take the desired action, whether it's making a purchase, responding to a survey, or visiting your website.

Testing and Optimization

Conduct A/B tests to optimize your messaging strategies. Test different subject lines, message formats, and calls-to-action to identify what resonates best with your audience and drives higher engagement.

Compliance Monitoring

Regularly review and monitor your messaging campaigns to ensure ongoing compliance with regulatory requirements. Stay updated on any changes in regulations and adapt your practices accordingly.

Analytics and Metrics

Utilize analytics tools to track the performance of your 10DLC campaigns. Monitor metrics such as delivery rates, open rates, click-through rates, and conversions to gauge the effectiveness of your messaging efforts and make data-driven improvement.

With its versatility, cost-effectiveness, and improved engagement potential, 10DLC is revolutionizing business messaging. By understanding the need for 10DLC, its benefits, compliance requirements, and best practices, businesses can harness its power to establish direct connections, drive customer engagement, and achieve their communication goals.

Future of 10DLC messaging

As the messaging landscape continues to evolve, the future of 10DLC looks promising. Carriers and regulators are increasingly recognizing the importance of trusted business messaging and the need for reliable channels to facilitate communication between businesses and consumers. This recognition is driving efforts to further improve the infrastructure and capabilities of 10DLC.

One aspect of the future of 10DLC is the potential for expanded reach and international messaging capabilities. While 10DLC is primarily focused on domestic messaging, there is growing interest in extending its functionality to enable businesses to reach customers in different countries. This would open up new opportunities for global businesses to leverage 10DLC for their communication needs.

Additionally, advancements in technology and messaging platforms are likely to enhance the features and capabilities of 10DLC. This could include improved message personalization options, integration with other communication channels, and enhanced analytics and reporting tools. These developments would enable businesses to deliver more targeted and impactful messages through 10DLC, further enhancing customer engagement and satisfaction.

Embracing the Power of 10DLC

To stay ahead in the ever-changing business landscape, it is crucial for organizations to embrace the power of 10DLC and incorporate it into their communication strategies. By doing so, businesses can benefit from the direct and personalized nature of text messaging, building stronger connections with their audience and driving meaningful interactions.

To start leveraging 10DLC effectively, businesses should evaluate their messaging needs, explore messaging service providers that support 10DLC, and develop a comprehensive implementation plan. It is essential to stay updated on regulatory requirements and ensure compliance to avoid any disruptions to messaging services.

Moreover, businesses should continuously monitor and analyze the performance of their 10DLC campaigns, optimizing their strategies based on the insights gained. By measuring key metrics and refining messaging techniques, organizations can maximize the impact of their text newsletters, marketing campaigns, customer support, and other communication initiatives.

Are Toll-Free Numbers an Alternative to 10DLC?

When it comes to business communication, toll-free numbers have long been a popular choice. But with the emergence of 10DLC messaging, businesses may wonder if toll-free numbers can serve as a viable alternative. Let's explore the key considerations.

Toll-free numbers are well-established and offer familiarity to customers, especially for voice calls. They provide a recognizable and easily remembered contact option. However, when it comes to text messaging, toll-free numbers have limitations. They often come with higher costs for text messaging services and limited throughput, making them less suitable for high-volume messaging campaigns.

On the other hand, 10DLC messaging offers several advantages. It allows businesses to send large volumes of text messages at a lower cost, with faster delivery and support for multimedia content. 10DLC also provides greater control and customization options, allowing businesses to personalize their messages and enhance the customer experience.

While toll-free numbers remain a valuable communication tool for voice calls, 10DLC has emerged as the preferred choice for businesses seeking efficient and cost-effective text messaging solutions. Its versatility, lower costs, faster delivery, and compliance with privacy regulations make it a more suitable option for high-volume messaging campaigns and personalized customer interactions.


10DLC presents a valuable opportunity for businesses to enhance their communication efforts and engage with customers in a more direct and personalized manner. By understanding the intricacies of 10DLC, complying with regulations, and implementing best practices, organizations can unlock the full potential of this innovative messaging solution and reap the benefits of improved customer engagement, brand loyalty, and business success.

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