Insurance Text Message Scripts: Unlocking Higher Policy Conversions with SMS

It starts the same way, every time. 

A curious visitor clicks on a link. Maybe they were browsing health plans during a lunch break or checking premiums between meetings. They spend a few minutes reading, maybe even fill out a quote form. And then, nothing. But silence. 

The trail goes cold. Your team adds the lead to the CRM, maybe even sends a follow-up email or two. But let’s be honest: the moment's passed. 

That micro-moment of intent the one where they were this close to converting, is gone. 

As an insurance provider, you know these moments are everything. They're fleeting, unpredictable, and vital. What if you could reach people in that moment? Without demanding their full attention, without being intrusive, just a gentle nudge, right when it matters most? 

That’s where insurance text message marketing changes the game. 

At Falkon SMS, we’ve had countless conversations with insurance professionals, from solo brokers to enterprise carriers. They all ask the same question in different forms: How can we improve conversions without increasing complexity? And every time, the answer is surprisingly simple: 

Start with the one channel no one ignores: SMS. 

Why SMS Works When Other Channels Fall Short 

Modern insurance buyers are distracted. They juggle multiple browser tabs, apps, emails, and daily tasks. Insurance often drops lower on the priority list. 

Email gets buried. Calls go to voicemail. Portals require logins and effort. 

SMS breaks through. 

Text messages are personal, direct, and easy to consume. They do not demand full attention. They do not interrupt the day. They simply appear and get read. 

That is why SMS for insurance providers is not just convenient. It is strategic. It reaches customers where they already are, at exactly the right time. 

Text Marketing in Insurance Isn’t About Selling. It’s About Timing 

A lot of folks think SMS is just another marketing channel to blast offers and hope for clicks. 

But that’s not how insurance works and we get that. 

Insurance isn’t an impulse buy. It’s emotional. It’s complex. It involves families, futures, and finances. That’s why we don’t see SMS as a sales tool. It’s a trust tool. 

Think of it like this: every insurance buyer is walking a timeline, from interest to information, hesitation to decision. Your job isn’t to push them down the path. Your job is to show up, helpfully and consistently, at the right moments. 

That’s what well-executed insurance text message marketing does. It doesn’t scream “BUY NOW.” It whispers, “We’re here when you’re ready.” 

And when the timing is right? That gentle nudge becomes the reason they act. 

The Data Doesn’t Lie 

If all of this sounds emotional, that’s because it is, but the numbers back it up. 

• SMS open rates hover around 98% (compared to ~20% for email). 

• Most texts are read within 3 minutes of being received. 

• Customers are 8x more likely to respond to a text than to a call or email. 

  
  

We’ve seen clients increase policy conversion rates by up to 40% just by incorporating thoughtful, automated texting into their lead journey. 

And it’s not just about acquisition. With the right strategy, SMS improves retention, claims communication, renewals, and even referrals. 

It’s no wonder more insurance firms are shifting from scattered follow-ups to centralized, intentional mobile messaging. 

SMS Is More Than Texting. It Is a Smarter Strategy 

Here’s a myth we hear often: “We already use SMS through our CRM, so we’re covered.” 

But there’s a big difference between sending texts and strategically using SMS as a conversion engine. 

What we offer at Falkon SMS goes beyond message delivery: 

• We help you structure your messages based on buyer behaviour. 

• We let customers respond directly to your texts, creating real-time engagement. 

• We enable team collaboration, so agents can manage conversations without overlap or confusion. 

• We ensure compliance through opt-out management and 10DLC registration. 

• And we keep everything trackable, with delivery logs, reply threads, and reporting dashboards. 

  
  

In short, we don’t just give you a tool. We give you a framework for insurance engagement that actually works. 

Sample Insurance Text Message Scripts 

Want some ready-to-use templates? Here are a few: 

For New Leads

Hi [FirstName], thanks for checking out our home insurance plans. Your quote is ready, lock your rate today and save 10%. [View Quote] 

Policy Renewal Reminder

Hi [FirstName], your [PolicyType] policy with [CompanyName] is due for renewal on [Date]. Click here to renew: [Link] 

Investment Update 

Hi [ClientName], your portfolio gained 2.3% this week. New report available: [Link] – [YourFirm] 

Document Reminder 

We’re still missing your [DocumentName] to process your insurance application. Upload here: [SecureLink] – [AgentName] 

Claims Update

Hi [FirstName], your claim #[ClaimID] is now [Status]. Log in for full details: [SecureLink] – [CompanyName] 

Opt-Out Confirmation 

You’ve been unsubscribed from future texts from [YourCompany]. For questions, reply HELP or call us at [PhoneNumber]. 

Broadcast: Policy Update 

Important: We’ve updated our privacy policy effective [Date]. Review here: [Link] – [CompanyName] 

Cross-Selling 

Bundle & save! Add car insurance to your health plan and get ₹1000 cashback. [Get Offer] 

Feedback or Referral Request 

Hi [FirstName], Glad we could help! Would you recommend us to a friend? You both get $100 off. [Share Link] 

Let’s Build Better Insurance Messaging Together 

At Falkon SMS, we help insurance teams build confidence through better communication. From lead follow-ups to renewals and claims, we make SMS simple, compliant, and effective.

If you are ready to move from scattered follow-ups to structured insurance text messaging, we are here to help. 

Start with a quick chat. Or better yet, send us a text. 

Convert More Leads with SMS

Reach prospects instantly with timely, compliant insurance text messages that drive action.

Book Demo