
January 15, 1967—Kansas City Chiefs vs. Green Bay Packers. It was the moment the United States witnessed history with the first-ever Super Bowl. Fast forward to 2025, and the excitement is bigger than ever with Super Bowl LIX (59), an event that is not just a sporting spectacle but a marketing extravaganza for businesses across the country.
According to the National Retail Federation (NRF), millions of Americans plan to tune in to the game, host parties, or head to bars and restaurants to watch the action live. In 2024, over 190 million adults were expected to watch the game, with spending soaring to over $17 billion, and 2025 is projected to be even bigger.
Businesses—whether in food, beverages, apparel, electronics, or home décor—must capitalize on this opportunity to boost sales and attract customers with creative marketing strategies. And what better way to do that than with SMS marketing?
With an open rate of 98%, SMS marketing allows businesses to cut through the noise of Super Bowl advertisements and deliver impactful messages directly to customers' phones. To help you leverage this event, we’ve compiled fresh Super Bowl 2025 SMS templates for different industries.
How to use Text Marketing to promote your business on Super Bowl Sunday?
01. Super Bowl Countdown
Launch a countdown to the Super Bowl with daily SMS blasts offering trivia, fun facts about the game's history, or teasers about your Super Bowl-themed promotions. This can build anticipation and keep your audience engaged.
Get the hype going with a series of texts leading up to the big day. Share fun facts, historical moments, or even team trivia.
Pro tip: segment your audience and send team-specific content for extra excitement.
02. Interactive polls and contests
Use SMS to run polls asking predictions for the game's outcome, halftime show performances, or which commercial will be the crowd favorite.
Run a text-based prediction contest where fans guess the score, MVP, or other key game details. Offer prizes for the most accurate picks and watch engagement soar.
Also, you can test your fans' Super Bowl knowledge with a fun trivia quiz. Winners get discounts or raffle entries, and everyone gets a brain workout.
03. Real-Time Engagement in Game Day
During the Super Bowl game, send real-time SMS updates related to the game or your promotions.
Keep fans glued to their screens with real-time score updates and play-by-play summaries. Let them opt-in or out for ultimate control.
Offer exclusive deals on game-day food and drinks throughout the game. Text marketing is perfect for last-minute cravings and impulse buys.
Run a text-to-vote poll for the best halftime performance or commercial. Promote the winning choice after the game and capitalize on the buzz.
04. Post-Game Highlights
After the game, send out an SMS recap highlighting memorable moments from the Super Bowl, including any related promotions your brand ran. This can be a way to continue engagement post-event and set the stage for follow-up offers.
Offer special discounts to the winning team's fans or consolation prizes to the losing team to maintain engagement.
Super Bowl SMS Timing Strategy
Here are the best times to send SMS messages for maximum impact:
1 Week Before the Game: Early-bird deals and pre-orders.
48 Hours Before Kickoff: Last-minute deals and reminders.
During the Game: Halftime engagement SMS, live score updates, and flash discounts.
Post-Game Follow-Ups: Thank-you messages and exclusive offers for next year.
Super Bowl 2025 SMS Templates for Different Use Cases
Here are Super Bowl 2025 SMS templates for various business use cases, ensuring you can effectively engage customers, drive sales, and increase brand visibility during the biggest game of the year.
1. Super Bowl SMS Templates for Promotions & Discounts
Encourage customers to take advantage of limited-time offers during the Super Bowl season.
2. Super Bowl SMS Templates for Event Promotions
If you're hosting a Super Bowl watch party, let your audience know what’s in store.
3. Super Bowl SMS Templates for Contest & Giveaways
Boost engagement by offering exciting Super Bowl-themed contests and prizes.
4. Super Bowl SMS Templates for Last-Minute Deals
Encourage customers to make last-minute purchases before the big game.
5. Super Bowl SMS Templates for VIP Customers
Make your loyal customers feel special with exclusive Super Bowl deals.
6. Super Bowl SMS Templates for Friendly Reminders
Remind customers to place their orders or reserve their spots before it’s too late.
7. Super Bowl SMS Templates for Order Confirmations & Updates
Keep customers informed about their orders and delivery status.
8. Super Bowl SMS Templates for Upselling & Cross-Selling
Increase revenue by suggesting complementary products or services.
9. Super Bowl SMS Templates for Thank You Messages
Show appreciation to customers for choosing your business.
Super Bowl 2025 SMS Templates for Different Businesses
1. Restaurants & Food Delivery Services
Game day is all about food—whether it's wings, pizza, or party platters. Restaurants can send enticing offers to customers looking to cater their Super Bowl parties.
2. Bars & Sports Lounges
Encouraging customers to visit your venue and watch the game live with drinks and food deals is a great way to boost foot traffic.
3. Sports Apparel Stores
Everyone loves repping their favorite team on game day, making Super Bowl Sunday a huge opportunity for apparel stores.
4. Electronics & Appliance Stores
With millions of viewers watching from home, electronics stores can promote big-screen TVs and sound systems for the ultimate viewing experience.
5. Grocery & Beverage Stores
As people prepare for Super Bowl parties, grocery and beverage stores can promote bulk snack and drink deals.
6. Furniture & Home Décor Stores
Super Bowl parties mean people want their homes to look great. Furniture stores can promote sofas, recliners, and entertainment center sales.
7. Fitness Centers & Gyms
Super Bowl indulgence often leads to fitness resolutions the next day. Gyms can capitalize on this with special membership offers. You can explre more related text marketing templates in our SMS marketing for gyms page.
Call-to-Action (CTA) Strategies for SMS Campaigns
Here are some effective SMS marketing CTAs that can be used in your Super Bowl marketing campaigns:
“Order Now Before Kickoff” (Urgency)
“Click to Unlock Your Super Bowl Deal” (Curiosity)
“Show This Text for 20% Off” (Exclusivity)
“Reply ‘TOUCHDOWN’ to Claim Your Prize” (Engagement)
Super Bowl SMS Marketing Mistakes to Avoid
Sending messages too frequently and overwhelming customers.
Failing to include an opt-out option.
Using generic, non-engaging messages that don’t stand out.
Ignoring post-game follow-ups.
Conclusion
The Super Bowl isn't just a football game—it's an unparalleled opportunity for businesses to connect with their customers and drive sales. With the right SMS marketing strategy, you can engage your audience, increase foot traffic, and boost online orders effortlessly.
If you want to kick off a winning SMS marketing campaign for Super Bowl 2025, let Falkon SMS help you get started. Contact us today and start scoring big with your customers!