Updated: Jun 12
SMS marketing is a form of marketing that businesses use to send promotions and offers to customers via text messages.
With SMS marketing, businesses can schedule and plan SMS campaigns to communicate exclusive offers, events, sales, or important notifications to customers.
Text marketing is so popular because it has a high open rate and is a quick and direct way to communicate with customers.
Nowadays, most businesses use business text marketing to promote and sell their products and services. It is indeed a successful method as you can see in the SMS marketing statistics below.
90% of customers have gained value from SMS loyalty programs.
95% of texts are read and responded to within 3 minutes of being delivered.
75% of customers want special offers via text message.
90% of people prefer to receive text ads over direct calls and email.
What if I tell you that you can use MS Teams for SMS marketing purposes as well?
Yes, it's now possible to use MS Teams for SMS marketing with the help of different SMS marketing platforms. Although Microsoft Teams doesn't have a built-in text messaging feature, it can integrate with multiple third-party tools.
Falkon SMS is one such platform that can integrate with MS Teams, providing superpowers to your MS Teams app.
This article will cover how MS Teams can be used in SMS marketing and which SMS features can help for a better text marketing campaign.
Choose the right SMS marketing platform
There are many SMS marketing platforms available on the internet. Among them, there are only a few third-party tools that can be integrated with the MS Teams app.
But before selecting a platform from these tools, it is crucial to consider the pricing, features available, level of customer support offered by each, etc.
Falkon SMS is a great platform that text enables your Microsoft Teams app. The basic plan is priced at $39.99 with great SMS features and it’s a very competitive price compared to other texting platforms.
Create a perfect SMS campaign with MS Teams texting features!
Leveraging MS Teams texting features offered by Falkon SMS could be your kickstart for an effective SMS marketing campaign that can generate a huge revenue.
SMS features such as group texting, personalization, MMS, templates, scheduled messaging, SMS automation, and reports can all be effectively used in SMS marketing campaigns to engage with customers, drive conversions, and improve overall campaign performance. This also makes business texting so simple and convenient.
So, why don’t you give it a try?
Let's explore how Falkon SMS features can be used via MS Teams to accomplish your SMS marketing objectives.
1. Broadcast messages
If you're looking to improve your SMS marketing strategy, you need to know about the crucial feature that can make all the difference – broadcasting messages. With Falkon SMS, you can now enjoy this feature within the MS Teams app as well.
Sending the same message to your entire customer list is easy and hassle-free. All you need to do is select the contacts you wish to message, and with just one click, your message will be sent to the entire list.
This SMS broadcasting feature is incredibly useful for sending promotional offers and event updates, announcing new product releases, and notifying customers when products are back in stock.
2. Group texting
When it comes to marketing your products or services, group texting is one of the most effective channels to reach potential customers. With a whopping 98% open rate, text messages provide an excellent opportunity to communicate with large groups of people with minimal effort.
Because group texting allows all recipients to respond, it is simple to start conversations with interested users.
Businesses can use group texting to send targeted messages to specific groups of customers based on their preferences or behavior. For example, a clothing retailer could send a text message to customers who have previously purchased women's clothing promoting a new women's line.
The group texting feature is ideal for sharing important updates of your business, sharing promotional content, sending surveys, sending payment reminders, generating reviews, and whatnot.
Thanks to Falkon SMS, group texting on Microsoft Teams is now possible and indeed, it’s hassle-free.
Sending personalized and exclusive offers is one of the most effective ways to capture customers’ attention. After all, who doesn't love discounts and offers? But what if you could invite customers to purchase your products with a personalized touch? This can significantly increase your chances of converting leads into sales.
For example, a retailer could use personalization to address customers by first name, last name, phone number, and email address in their text messages and include personalized product recommendations based on their past purchases.
Therefore, try using MS Teams to send personalized text messages to your audience, which can help establish trust by creating a one-on-one human connection.
Did you know that you can use MS Teams to send multimedia files to your customers?
With Falkon SMS now it’s really made possible to send rich media content such as images, photos, short video clips, GIFs, emojis, and audio files to your customers. Sounds good, right?
With the MMS feature, you can send visual messages without the need for an internet connection.
Visual aids are more effective in capturing human attention, compared to plain texts. If you can utilize your SMS marketing messages with graphics and other rich media elements, it can provide additional context to your audience and potentially result in more replies and eventually gets more sales.
For example, a restaurant could send a picture of its daily specials to its customers, enticing them to come in and try the dishes.
5. Message templates
Many businesses understand how using text message templates can increase the effectiveness of their SMS marketing campaigns.
Using SMS templates not only saves time but also allows you to send engaging messages without running out of ideas. This will help you to distribute messages with highly targeted information that can reach the appropriate audience at the ideal time potentially resulting in more conversions.
For example, an airline could create a template for flight delay notifications, ensuring that customers receive timely and accurate updates.
With Falkon SMS, customers can create and employ pre-defined templates to send SMS marketing messages through the MS Teams application.
6. Scheduled messaging
Scheduled messaging allows businesses to send messages at specific times, ensuring that their messages reach customers when they are most likely to engage.
Scheduling text messages is super easy with Falkon SMS. You can choose a list, create your message, and choose when to send it. You can schedule messages to a single person or a large group, and you can set the message to be sent later at one time or regularly.
Scheduling SMS marketing campaigns at the right time inevitably helps you in increasing sales. For example, a retailer could schedule a message promoting a sale to be sent at 8:00 am on a Saturday, when customers are likely to be awake and checking their phones.
7. SMS automation
Automation is one of the keys to efficient SMS marketing campaigns. SMS automation allows businesses to automate certain tasks, such as sending welcome messages, setting up automated replies, configuring replies for certain keywords, etc. SMS automation helps businesses send out-of-hours responses too.
This way, customers will receive timely and relevant messages even when businesses are not actively sending them.
For example, a dentist could automate appointment reminders to be sent to patients a day before their scheduled appointments.
8. Reports and analytics
If you can't get insights into your SMS campaign, you won't be able to know its success. But with Falkon SMS you can get the report of the SMS campaign so you can get insights like how many SMS have been sent and how many have been successfully delivered.
Now you may wonder how SMS reporting benefit businesses. It's crucial to track the performance and measure the success of your SMS campaign to further optimize your future SMS marketing campaigns.
Not only that, but also it helps businesses to make better decisions and manage SMS subscriber growth.
9. Emoji support
Emojis can add an emotional touch to text messages which can turn communication more authentic and clearer. Clear communication attracts the attention of customers and boosts the engagement rate of your SMS marketing campaign.
Falkon SMS now enables you to include emojis in your SMS marketing campaigns. Due to this, customers will read your message without being bored.
Why choose Falkon SMS for text marketing via MS Teams?
To be honest, there are multiple SMS marketing software services available to choose from.
However, not all services are created equal. In fact, there are a lot of differences that can have a significant impact on the success of your text messaging campaign. So, it's crucial to choose the right SMS marketing platform.
Falkon SMS makes it easier to communicate with customers while also collaborating with team members using its MS Teams integration. This integration adds something much more to your favorite Teams application, eliminating the need to leave Teams to send and receive messages to your loyal customer base.
Falkon SMS offers a range of premium SMS features which are listed above and more for a straightforward and transparent price starting at $39.99 per month.
Interested in running text marketing campaigns on Microsoft Teams without a hassle? Then talk to us. Our support team will give you free consultations on how to text enable your MS Teams number.