Why Sending Relevant Text Messages Matter

In a world full of noise, your message only matters if it matters to them. That’s why relevance is everything, especially when it comes to text messages.

Text messaging is one of the most direct ways to reach your customers. But if you’re sending random, irrelevant texts, it won’t take long before they hit "unsubscribe" or start ignoring you. On the other hand, sending relevant, timely messages can turn casual customers into loyal fans—and drive serious revenue for your business.

In this article, we’ll break down exactly why relevant text messages work, how they help with customer retention and revenue, and how to do it right.

What Are “Relevant” Text Messages?

Let’s get one thing clear: relevant doesn’t just mean personalized with a name. It means sending messages that:

• Match the customer’s interests, habits, or past behavior 

• Arrive at the right time 

• Add real value (information, offer, reminder, etc.)

For example, if someone bought running shoes from your store, a relevant message might be:

“Hey Alex! Your perfect running shorts just dropped—here’s 15% off for the next 48 hours.” 

That’s relevant. A random message about women’s high heels? Not so much.

Why Relevance Matters: The Big Picture

It grabs attention instantly

Text messages are short and personal, but also easy to ignore if they’re not useful. Relevant messages stand out. They feel like a helpful tip from a friend, not a sales pitch from a brand.

It builds trust over time

When you consistently send helpful, thoughtful texts (not spam), customers start to trust your brand more. They know you're not just trying to sell—you’re actually thinking about them.

It encourages repeat purchases

Relevant messages can remind customers of products they loved, suggest something new they’ll likely want, or notify them of exclusive offers. These small nudges lead to big gains.

How SMS Relevancy Boosts Customer Retention

Keeps customers engaged

When people hear from you regularly, and the message always feels “right,” they stay connected to your brand. That connection builds brand loyalty.

Reduces churn

Customers who receive valuable messages are less likely to disappear. Relevance makes them feel appreciated, not forgotten.

Creates a personalized experience

And when customers feel like you “get” them, they’re much more likely to stick around—and ignore your competitors.

How It Drives Revenue

Higher conversion rates

Relevant messages are more likely to drive action. Whether it’s clicking a link, making a purchase, or claiming an offer, these texts just work better.

Increases average order value

Smart recommendations and limited-time offers encourage customers to spend a bit more. It’s not manipulation—it’s giving them something they’ll probably love anyway.

Turns one-time buyers into repeat customers

Acquiring new customers is expensive. Keeping the ones you have—and getting them to buy again—is much cheaper and more profitable. Relevant messaging keeps buyers coming back.

Tips for Sending More Relevant Texts

Here’s how to get better at it: 

• Use customer data wisely – Look at past purchases, browsing behavior, location, etc. 

• Segment your audience – Don’t send the same message to everyone. 

• Time it right – Think about when your customers are most likely to read and act on your message. 

• Offer real value – Discounts, tips, reminders—anything that helps. 

• Keep it short and clear – Every word counts in a text.

Real-Life Example

Let’s say you run an online skincare store. Here’s the difference between a generic message and a relevant one:

❌ Generic: “New products now available! Shop now.”

✅ Relevant: “Hi Sarah! Time to restock your Vitamin C serum? Here’s 10% off just for you 🌞”

Guess which one Sarah’s more likely to click?

Final Thoughts

Sending relevant text messages isn’t just “nice to have”—it’s a powerful way to build lasting customer relationships and grow your revenue.

When customers feel like you're speaking directly to them, at the right time, with the right offer, they listen—and they come back.

So, stop sending messages that could be for anyone. Start sending ones that feel like they were meant just for them.

Because that’s how you turn a simple text into serious business growth.