Must-Send Text Messages to Keep Your Hotel Guests Informed and Engaged

Welcome to the era of guest-centric communication.

Today’s guests don’t want to be kept on hold or bombarded with voicemails. They want quick, clear, and convenient communication. Enter hotel text messaging, the hospitality industry’s secret weapon for staying connected and enhancing guest experience at every stage of their stay.

In this blog, we explore the most impactful types of hospitality text messaging, covering everything from booking confirmations to last-minute upgrades. These are the must-send texts your hotel should be using to delight guests and boost loyalty.

Common Text Messages Hotels Send to Their Guests

1. Booking confirmations

A guest’s journey begins the moment they hit that 'Book Now' button. Sending an immediate confirmation via text messaging reassures them that everything is in place and they’ve made the right choice.

Why it matters:

• Builds immediate trust.

• Reduces uncertainty.

• Keeps your brand top-of-mind.

Example: "Hi [Guest Name], your reservation at [Hotel Name] is confirmed for [Date]. We can’t wait to host you!"

2. Pre-arrival reminders & welcome texts

Get ahead of guest expectations by texting them a warm welcome message and practical check-in details. This touchpoint makes your service feel thoughtful, coordinated, and hassle-free.

A day before check-in, set the tone with a friendly reminder or a welcome message that includes helpful tips.

Why it works:

• Prepares guests with necessary info (check-in time, location, parking).

• Makes the arrival feel seamless and thoughtful.

Example: "Just one more sleep! Your stay at [Hotel Name] starts tomorrow. Check-in begins at 2 PM. Let us know if you need airport pickup."

3. Early check-in or upgrade offers

Use hospitality text messaging to create upsell moments that feel like benefits, not sales. A chance to check in early or enjoy a suite upgrade can make a guest feel like a VIP instantly.

Upsell opportunities feel more natural over text, and guests appreciate being offered convenience.

Why it's smart:

• Boosts revenue with minimal effort.

• Feels like a VIP perk.

Example: "Hey [Guest Name], your room might be ready early. Want early check-in at just $20? Reply YES to confirm."

4. On-site service promos

You’ve got amazing amenities. Why not make sure guests actually use them? Promote your in-house spa, bar, or events through SMS marketing for hotels to boost revenue and engagement without being pushy.

Promote in-house dining, spa treatments, or experiences with timely SMS marketing for hotels.

Why it's powerful:

• Increases guest spending.

• Supports underutilized services.

• Enhances overall stay experience.

Example: "Unwind at our rooftop spa with 20% off today only! Text SPA to reserve your slot."

5. Room-ready notifications

Long lines at reception aren’t exactly luxurious. With real-time hotel text messaging, you can instantly alert guests when their room is prepped, freeing up staff and delighting travellers.

Eliminate lobby wait frustration by letting guests know the moment their room is set.

Why it adds value:

• Makes guests feel prioritized.

• Reduces front desk pressure.

Example: "Your room at [Hotel Name] is ready! Come to the front desk or text us for bell service."

6. In-stay check-ins

A simple "How’s everything?" text shows guests they matter. It also gives your team a proactive chance to fix small issues before they turn into complaints on TripAdvisor.

Midway through the stay, a quick check-in shows you care without intruding.

Why guests love it:

• Gives them a chance to share feedback early.

• Let's staff fix any issues before checkout.

Example: "Hi [Guest Name], just checking in! Is everything perfect with your stay so far? Let us know if you need anything."

7. Event & facility updates

No one likes showing up at the pool only to find it closed. Keep guests updated in real time about hotel happenings, service changes, or pop-up events, all through text.

Keep them looped in with real-time notifications about happy hours or yoga classes.

Why it's helpful:

• Avoids disappointment or confusion.

• Encourages engagement with hotel offerings.

Example: "Tonight: Wine tasting at the Lounge, 6 PM sharp. Free for guests! See you there?"

8. Checkout reminders & express checkout links

Departures can be stressful, but they don’t have to be. A text reminder with express checkout options helps guests leave smoothly and feel like their time is respected.

Make departures smooth with gentle nudges and modern conveniences.

Why does it make sense:

• Avoids last-minute confusion.

• Saves time for both guests and staff.

Example: "Your checkout is tomorrow by 11 AM. Skip the line with our express checkout here: [Link]"

9. Post-stay follow-up & reviews

Your relationship shouldn’t end when the key card’s dropped off. Use hospitality text messaging to show gratitude, encourage feedback, and keep your brand alive in their memory.

The relationship shouldn’t end at checkout. Use hospitality text messaging to thank guests and collect feedback.

Why it extend loyalty:

• Shows appreciation.

• Gathers testimonials.

• Opens door for repeat visits.

Example: "Thanks for staying at [Hotel Name], [Guest Name]! We hope to see you again soon. Mind leaving us a quick review? [Link]"

10. Special offers & rebooking campaigns

Your best future guests are the ones who have already stayed with you. Use post-stay targeted texts to bring them back with exclusive deals and seasonal invites that feel personalized.

Keep your hotel in their inbox (and their mind) with targeted texts post-visit.

Why it drives revenue:

• Encourages return visits.

• Works great for seasonal campaigns.

Example: "We miss you already! Come back this summer and enjoy 15% off your next stay. Book now: [Link]"

Final Thoughts: The Modern Guest Experience Runs on Text

From the moment they book to long after they check out, your guests want connection, not clutter. Hotel text messaging makes that possible with a human, helpful, and timely touch.

SMS marketing for hotels isn’t just about promotions. It’s about presence. And in a hospitality world where every detail matters, a single well-timed text can make the difference between a good stay and a great one.

Whether you're running a boutique inn or a 500-room resort, integrating hospitality text messaging into your guest experience strategy isn't optional anymore. It's essential.

So, are your texts checked in and ready? Book a meeting with us to get started.