Timing is crucial in marketing, especially SMS. Overlooking important holidays or sending out communications at the wrong time might lead to missed chances and lower returns.
However, due to the fast pace of daily operations, crucial dates might easily fall through the cracks. That's why the 2025 Text Marketing Calendar is your hidden weapon. It provides a plan for every major holiday and special occasion of the year, allowing you to stay prepared, engage customers, and maximize ROI.
From significant shopping holidays like Black Friday to minor occasions like World Emoji Day, this list will help you never miss an opportunity to interact with your audience.
List of Important dates and holidays in a Text marketing calendar
A well-structured Text Marketing Calendar helps plan campaigns around significant dates and holidays, offering an excellent opportunity to connect with your audience. By aligning promotions with these key moments—from global celebrations like New Year's Day to unique observances such as National Taco Day—you can enhance engagement and drive sales.
This list of important dates for 2025 will help you craft timely, targeted messages that resonate with your subscribers and maximize your marketing impact throughout the year.
January 2025
January 1: New Year’s Day
Kickstart the year with a text message promoting a seasonal lookbook and special offers. Engage customers by sharing new year goals and exclusive discounts.
January 3: Festival of Sleep Day
Share a "refresh and recharge" message with offers on relaxing products or wellness tips to help customers unwind after the holidays.
January 15: Martin Luther King Jr. Day
Promote community-focused initiatives with a message about giving back. Offer discounts tied to charitable contributions or volunteer opportunities.
January 25: Opposite Day
Have fun with "reverse" messaging! Send a morning "goodnight" message with a surprise discount, or offer a "reverse" deal for fun.
January 26: Spouse’s Day
Encourage customers to show appreciation with personalized offers or BOGO promotions on gifts for their loved ones.
February 2025
Black History Month
Feature Black-owned brands or products in your marketing and encourage customers to support these businesses with exclusive discounts.
February 2: Groundhog Day
Use A/B testing to send two different offers: one for early spring, and the other for a longer winter. Engage subscribers by involving them in the "prediction" theme.
February 4: Grammy Awards
Share product reviews and best-sellers in the form of awards, drawing attention to your top products with glowing customer testimonials.
February 9: National Pizza Day
Use SMS to send personalized deals or product suggestions, potentially incorporating customer preferences or fun pizza-themed promotions.
February 9: New York Fashion Week
Promote your new arrivals or seasonal collections during this fashion-forward event. Create exclusive offers that coincide with the trends showcased at the fashion week.
February 10: Lunar New Year
Send a "Spin-to-Win" promotion for a chance to win exclusive Lunar New Year-themed products or discounts.
February 11: Game Day
Encourage engagement by having subscribers share their favorite teams, then reward them with a winning offer or a consolation prize after the event.
February 13: Start of Carnival
Promote festive fashion, beauty, and accessories with Carnival-themed messages and limited-time discounts.
February 14: Valentine’s Day
Push last-minute deals or “gifts of experience” with special offers for those who are shopping for a loved one. Read this blog to explore Valentine's day text messages.
February 17: National Random Acts of Kindness Day
Launch a "buy one, give one" campaign or promote charitable activities linked to your brand's values.
February 19: President’s Day
Highlight your biggest sale of the year with a patriotic-themed text. Offer a three-day discount to incentivize purchases over the long weekend.
February 26: London Fashion Week
Promote exclusive styling sessions or consultations, and offer expert fashion advice through SMS.
February 29: Leap Day
Celebrate this rare day with a limited-time offer, such as 29% off or a unique promotion tied to Leap Day.
March 2025
Women’s History Month
Showcase products that empower women, and encourage customers to honor influential women with special sales or donations.
March 1: Paris Fashion Week
Share exclusive Parisian-inspired styling tips and trends through SMS, and promote related products or fashion collections.
March 8: International Women’s Day
Celebrate women in your business, spotlighting their achievements. Engage your audience with product suggestions aligned with the theme of empowerment.
March 10: Academy Awards
Run a "best actor/actress" promotion, rewarding customers with a complimentary gift when they make a purchase.
March 14: Pi Day
Share a fun promotion that incorporates puns or discounts based on the number "pi," encouraging playful engagement with your audience.
March 17: St. Patrick's Day
Create fun SMS campaigns inviting subscribers to share their "luckiest" moments, offering surprise deals based on responses.
March 19: First Day of Spring
Motivate subscribers to prepare for spring with product recommendations for seasonal transitions like cleaning or wardrobe updates.
March 21: World Poetry Day
Use creative and poetic messaging to stand out, connecting with your audience in a playful and engaging way.
March 22: Los Angeles Fashion Week
Highlight your trendiest products with styling tips based on the fashion week looks, offering discounts for customers inspired by LA’s fashion scene.
April 2025
April 1: April Fool’s Day
Create a playful, surprise offer or a “fake” sale to get attention and engage your audience with a fun, humorous twist.
April 7: World Health Day
Offer discounts on wellness products, share health tips, and invite customers to prioritize their health with special SMS-exclusive deals.
April 10: National Siblings Day
Create a “share the love” promotion, offering discounts for customers who buy for siblings or refer a sibling to your store.
April 15: Tax Day
Encourage customers to treat themselves after tax season with a special “tax relief” discount on your products.
April 22: Earth Day
Highlight your sustainable products and eco-friendly initiatives. Offer discounts for customers who make environmentally conscious purchases.
April 27: Administrative Professionals Day
Celebrate the unsung heroes in the office by offering a special deal on appreciation gifts or a gift card for office supplies.
May 2025
May 1: May Day
Send an SMS celebrating workers and offering a promotion on relaxation products, like spa items or stress-relief products.
May 5: Cinco de Mayo
Create a festive SMS campaign, offering discounts or promotions on themed products like party supplies or Mexican-inspired cuisine.
May 9: National Teachers' Day
Offer special promotions to teachers, with gifts or supplies. Engage with SMS customers by highlighting the importance of educators.
May 10: Mother’s Day
Push thoughtful gift suggestions and personalized deals. Offer last-minute deals or free shipping for Mother’s Day gifts. Read this blog to explore Mother's day business text messages.
May 15: National Chocolate Chip Day
Promote sweet treats with SMS-exclusive offers on chocolate products, snacks, or cooking items.
May 25: Memorial Day
Feature a patriotic-themed SMS campaign with a sale or special offer, highlighting products that fit the Memorial Day weekend vibe.
May 30: National Mint Julep Day
Engage your customers with a fun promotion or recipe ideas for Mint Juleps, with discounts on related party or drink accessories.
June 2025
June 5: World Environment Day
Highlight eco-friendly products with SMS marketing, encouraging customers to make sustainable choices.
June 14: Flag Day
Send a patriotic-themed promotion or discount, celebrating American heritage and encouraging customers to show their pride with exclusive offers.
June 15: Father’s Day
Help customers find the perfect gift for dads with personalized SMS offers or exclusive Father’s Day bundles. Read this guide to learn how to send text messages on Father's day.
June 19: Juneteenth
Promote celebrations and special sales that focus on freedom, history, and Black-owned brands.
June 25: National Catfish Day
Create a fun promotion for seafood lovers, offering discounts on related products or hosting a themed contest or giveaway.
June 30: Social Media Day
Encourage customers to connect with you on social media for exclusive SMS discounts or promotions, boosting engagement across platforms.
July 2025
July 4: Independence Day
Run a “Red, White, and You” themed sale with discounts on patriotic products or a flash sale to celebrate the holiday.
July 7: World Chocolate Day
Promote your chocolate-related products and share fun offers like “chocolate-themed gift baskets” or discounts on sweet indulgences.
July 13: National French Fry Day
Create a “Fry-day” promotion, offering discounts on food-related products or partner with local restaurants to feature their French fry dishes.
July 20: National Moon Day
Engage customers with space-inspired content and promote themed products like telescope accessories or lunar-inspired fashion.
July 30: International Friendship Day
Encourage BOGO deals on gifts for friends, personalized offers, or limited-time discounts for friends who shop together.
August 2025
August 1: National Girlfriends Day
Offer exclusive deals on jewelry, beauty products, or fun personalized gifts, helping customers celebrate their girlfriends.
August 4: National Chocolate Chip Cookie Day
Send out a fun SMS promotion for baked goods or kitchen supplies with a special “Cookie Lovers” discount.
August 12: International Youth Day
Engage your younger audience with trendy product discounts, focusing on tech gadgets, fashion, and accessories popular with youth.
August 19: World Photography Day
Promote photography-related items like cameras, lenses, and prints with exclusive SMS deals, or run a photo contest to boost engagement.
August 26: Women’s Equality Day
Share empowering SMS content celebrating women’s contributions, while promoting products from women-owned brands with special offers.
September 2025
September 5: International Day of Charity
Launch charitable campaigns where a portion of sales goes to nonprofit organizations, or offer promotions that encourage customers to donate.
September 6: Labor Day
Run a “Labor Day Weekend Sale” with discounts on work gear, leisure wear, or outdoor products for customers to relax and celebrate.
September 11: Patriot Day
Honor the day with a remembrance campaign, offering patriotic-themed products or making a charitable contribution for each purchase.
September 18: National Cheeseburger Day
Create a promotion for food-related products like grills, and kitchen accessories, or even partner with restaurants to promote their cheeseburger deals.
September 21: International Day of Peace
Promote wellness products or mindfulness tools, with a focus on self-care, relaxation, and peaceful living.
September 22: First Day of Autumn
Feature fall-inspired promotions, such as autumn décor, seasonal clothing, and cozy home goods, to encourage customers to get ready for the new season.
October 2025
October 1: International Coffee Day
Offer discounts on coffee-related products or partner with local coffee shops for special promotions.
October 4: National Taco Day
Send SMS deals on taco-inspired products or food accessories. Offer limited-time taco-related bundles.
October 10: World Mental Health Day
Promote wellness products, such as journals, relaxation tools, and self-care kits, offering discounts to support mental health awareness.
October 12: Columbus Day
Celebrate the day with special discounts on travel gear or adventure-themed products, encouraging customers to plan their next trip.
October 16: National Boss’s Day
Share SMS promotions on office supplies, productivity tools, or gifts for managers and leaders.
October 22: National Nut Day
Offer special discounts on snacks, nut products, or healthy treat options to celebrate this fun day.
October 31: Halloween
Create a spooky Halloween SMS campaign with themed products, exclusive discounts, or a fun contest to engage your audience.
November 2025
November 1: All Saints’ Day
Promote reflective, meaningful products, or offer charitable donations to local causes for every purchase.
November 3: National Sandwich Day
Partner with local restaurants or offer promotions on food-related products like sandwich makers or snack sets.
November 5: Guy Fawkes Day
Run a campaign inspired by fireworks, offering discounts on party supplies or themed apparel.
November 11: Veterans Day
Honor veterans with special discounts, or donate a portion of sales to veteran support organizations.
November 16: International Day for Tolerance
Share an SMS campaign focused on spreading kindness and inclusivity, promoting products that reflect these values.
November 26: Thanksgiving
Share Thanksgiving-themed SMS deals and promotions, focusing on family gatherings or last-minute holiday shopping.
November 27: Black Friday
Launch your biggest SMS sale of the year, with exclusive deals and early bird specials for your subscribers.
November 28: Small Business Saturday
Encourage subscribers to shop small with promotions on your products, emphasizing community and supporting local businesses.
December 2025
December 1: World AIDS Day
Share awareness messages, or promote products that contribute to the cause with donations going to AIDS charities.
December 5: International Volunteer Day
Encourage subscribers to volunteer and promote charitable items or services. Offer a discount for every volunteer hour logged.
December 8: Hanukkah Begins
Promote holiday-themed gifts or offer discounts on Hanukkah-specific products, such as menorahs or dreidels.
December 12: National Poinsettia Day
Offer deals on holiday décor, featuring poinsettias or other festive plants.
December 15: Bill of Rights Day
Run a campaign celebrating freedom, promoting products that help consumers feel empowered and confident.
December 21: Winter Solstice
Highlight cozy winter products like blankets, hot beverages, or skincare for the cold season.
December 23: Festivus
Engage customers with quirky SMS offers tied to the unconventional holiday, focusing on “Festivus for the Rest of Us” promotions.
December 25: Christmas Day
Send last-minute deals for gifts, highlight unique products, or offer an extended holiday sale for Christmas shoppers.
December 31: New Year’s Eve
Send an SMS to celebrate the year’s achievements, with a New Year’s Eve sale on party products or special “New Year, New You” offers.
Conclusion
As you approach 2025, keep in mind that SMS marketing is more than just selling; it is also about connection development. Use this calendar to maintain meaningful connections with your audience by providing timely insights, promotions, and assistance. By strategically aligning your campaigns with major occasions, you can foster loyalty and engagement, ensuring that your brand remains top of mind all year.
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