The biggest shopping event of the year is approaching, and the countdown has begun. Black Friday and Cyber Monday are just around the corner, bringing with them a flurry of incredible deals and jaw-dropping discounts. In this extremely competitive shopping season, you know how critical it is to connect with your customers and get their attention as a versed marketer or business owner. And what better method to interact with your audience than by using SMS's formidable capabilities?
We are aware that creating compelling SMS messages may be challenging, particularly during the busy holiday season. That's why we've put up an in-depth guide loaded with seasoned guidance and a selection of expertly produced templates that you can customize to meet your unique requirements.
Whether you work for a large e-commerce company, a small business, or in marketing, this guide will arm you with the information and tools you need to develop effective SMS campaigns that produce results.
Table of contents:
Are you prepared to experience the most fruitful shopping season so far? Let's explore the realm of SMS marketing for Black Friday and Cyber Monday to boost your sales.
What is Black Friday?
The official start of the holiday shopping frenzy is Black Friday, the day after Thanksgiving. It's a time when customers eagerly wait in front of stores in the wee hours of the morning, motivated by their expectation of finding great deals. Black Friday has become a global phenomenon through time, enthralling consumers all around the world and transcending national boundaries. Black Friday sales potentially start at the beginning of Thanksgiving and Black Friday week.
What Is Cyber Monday?
The first Monday after Thanksgiving day is Cyber Monday, which is a highly anticipated online shopping occasion designed particularly to boost online sales. It acts as an alternative to Black Friday, which largely emphasizes purchasing in-store. In response to the rising popularity of online shopping and companies' desire to bring the post-Thanksgiving buying frenzy online, Cyber Monday was created.
With Cyber Monday, you can expect to save big on a variety of items, including electronics, gadgets, clothing, home products, and more. Cyber Monday is one of the biggest online shopping days of the year due to the ease of online shopping and the popularity of mobile devices, which allow customers to effortlessly explore and make purchases either at home or on the go.
Why Businesses Should Use SMS Marketing These Days?
The benefits of SMS marketing for companies on Black Friday and Cyber Monday:
High Open Rates: A study by SMS Comparison found that the open rate for SMS messages is over 98%, which is much higher than the open rate for emails.
Wide Reach: According to a Pew Research Centre survey, 96% of Americans own a mobile phone, making SMS marketing an effective approach to get in front of a sizable section of the public.
Personalized and targeted messaging: According to research by Digital Marketing Magazine, campaigns for SMS marketing that are tailored to a customer's needs have a six-fold greater conversion rate than those that aren't.
Time-Constrained Offers: According to a Gartner study, 64% of consumers say that receiving a time-constrained offer through SMS makes them feel appreciated as a customer.
Increased Customer Engagement: A survey by EZ Texting found that 75% of consumers are more inclined to engage with SMS marketing than they are with other forms of advertising.
Increasing Customer Loyalty: According to the National Retail Federation, 66% of customers are more inclined to make a purchase from a company if they receive personalized SMS offers or special discounts.
Black Friday SMS Templates
Here is a list of templates with context and critical aspects emphasized for the various phases building up to Black Friday sales. Let's use the retail fashion sector as an example.
A few days before the Black Friday sale
It's critical to raise awareness of your company's products or services and imprint your company name in customers' brains as the Black Friday sale draws near. Building anticipation and making sure that clients remember your brand when they are ready to buy may both be achieved by sending SMS messages a few days before the sale.
2-days before the Black Friday sale
It's crucial to remind your customers about the forthcoming occasion and the fantastic deals they can anticipate with just two days left until the widely anticipated Black Friday sale.
Day before Black Friday
It's essential to raise interest and notify buyers about the upcoming deal the day before Black Friday. As customers get ready to shop, it's critical to generate enthusiasm and make sure your brand is top-of-mind.
On the day of Black Friday (For customers who ignored early messages)
Reengaging clients who may have rejected earlier messages or haven't completed a purchase is crucial on Black Friday. You can attract their attention and persuade them to take advantage of the last-minute bargains by sending them personalized SMS reminders.
Cyber–Monday SMS Templates
Before Cyber Monday
It's essential to maintain the pace and raise excitement for the approaching Cyber Monday sale as Black Friday draws to a close. You may make sure that customers are informed of the approaching discounts and continue to interact with your business by sending SMS messages in advance.
On the day of Cyber Monday
It's essential to inform your customers about the special online deals and discounts that are available on Cyber Monday. You may get their attention and encourage them to make purchases by sending SMS messages on the actual day.
Giving Tuesday provides an opportunity to engage with your customers in a novel way after the frenzy of Black Friday and Cyber Monday. You may increase goodwill and loyalty by promoting your company's humanitarian endeavours and inviting customers to become involved.
During the Black Friday and Cyber Monday shopping events, using efficient SMS marketing tactics can greatly enhance engagement, raise sales, and build consumer loyalty. Businesses can increase their reach and establish a personalized and effective connection with their target audience by combining well-designed templates and adhering to essential principles.
SMS marketing has the potential to be an effective tool for driving success during these eagerly anticipated shopping seasons with the correct messaging, timing, and value proposition. Utilize the above texting templates to design SMS campaigns that are memorable to your target audience and produce outstanding results.
Happy Black Friday and Cyber Monday! 🛍️