For a long time, businesses have been using SMS marketing as a tool to bring more engagement and sales through promotions and offers. It has proven to be a very effective marketing strategy for most brands, and several studies and statistics also support these results.
Every brand tries a very distinct text marketing strategy based on its target audience and the marketing goals they want to achieve.
So, in this blog, we will be looking at a few of those text marketing strategies employed by big brands which have helped them grow and build their presence in the industry.
5 big brands that use SMS marketing
01. IKEA
Swedish furniture retailer IKEA is one of the largest home furnishings retailers worldwide, with more than 464 stores in 52 countries.
IKEA started its SMS marketing back in 2009 with a motive to increase engagement and drive in-store traffic. It then further utilized texting to gather feedback from customers through Smart Survey, which received a response rate of 10%-15%, compared to e-mail which received a response rate of 7%-9%.
IKEA primarily uses text marketing to communicate product availability, coupons, and discounts. They also employ MMS in conjunction with the text to make the SMS more interactive, and they typically include a link to their website at the bottom of the message.
02. Domino's Pizza
Domino's began with just one outlet in 1960 and has since grown to become the world's largest pizza chain, delivering over one million pizzas every day.
Domino's text marketing approach is to send SMS on Fridays and Saturdays when customers are free from their hectic schedules and more likely to purchase food from outside.
Domino's customizes each SMS based on the customer's location, sending them offers from nearby shops. They also use holidays and festivals to their advantage by sending out special offers and notifications on those days.
03. Macy's
Macy’s is a leading American departmental chain store with a presence in more than 100 international destinations through its digital e-commerce website. It sells a wide range of merchandise, including garments, accessories, cosmetics, home furnishings, and other consumer items.
Macy's SMS marketing strategy is to send promotional opt-in messages to its existing consumers with unique offers during sale seasons. They then utilize this database to send bulk SMS throughout the holiday shopping season or Black Friday.
They also provide a CTA link at the bottom of the message through which customers can avail the offer. This keeps customers informed about new products and increases traffic to their online business.
04. Starbucks
Starbucks is a multinational chain of coffeehouses and roastery reserves based out of Seattle, Washington. It is the largest coffeehouse globally, with operations in about 84 countries.
Starbucks' SMS approach includes sending offers and discounts to customers, encouraging customers to participate in SMS trivia contests, and posting images of themselves drinking Frappuccino through MMS.
They just introduced a new promotion called "Good Vibe Messenger," where Starbucks fans may sign up to get daily uplifting messages on their phones.
05. Airbnb
Airbnb, which stands for “Air Bed and Breakfast,” is an American firm that runs an online marketplace for housing and tourist activities, mainly homestays for holiday rentals.
Airbnb uses text messaging to bridge the communication gap between the host and the guest by sending the booking details of the guest through automated text. They can send and receive messages from Airbnb if they have an issue, resulting in a higher number of successful reservations.
These are the major brands that have utilized text marketing strategies to their own benefit. If you are also planning to join the big leagues of text marketing like these brands, then check out the Falkon SMS text messaging platform today.
Need to get started with business texting? Talk to us, then.