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45+ Ready-To-Use SMS Templates for School Marketing

SMS templates for schools

Schools use both SMS gateways for promotions as well as for transactional purposes. Communication is very important between students and parents during school days. A child is in the observation of school where they are responsible for students.

Parents should be aware of what their children are doing when they are not under their supervision. Communication should be formal and direct with lucid words so that it can be understood quickly.

Why SMS marketing for schools and academic institutes?

SMS marketing is a powerful tool for schools to communicate with students, parents, and staff members. It is necessary for schools or educational institutes to send daily text messages (SMS) to staff, students, and parents.

What can you send students, parents, and staff using SMS alerts?

  • Admission confirmation messages

  • Class cancellation notifications

  • New class times

  • Attendance updates

  • Links to submit assignments

  • Assignment / registration deadlines

  • Links to join online classes

  • Links for online parents’ meetings

  • Feedback to parents

  • Event announcements

  • Payment reminders & payment links

  • Students' academic performance results

  • Send schedule for staff meetings

  • Update on emergencies

Best practices of texting for Schools

Obtain consent

Texting can be an incredibly valuable tool for colleges and universities to assist their students. However, it is crucial that you avoid overusing the medium by spamming students with unwanted messages.

To prevent this, we suggest obtaining consent from students, parents, and alumni, and being transparent about the type of messages your school plans to send, as well as the frequency in which they will be sent.

It's important to note that carriers are highly sensitive to spam and opt-out rates through third-party texting platforms, including all higher texting solutions and CRMs. Therefore, it's essential to follow best practices to ensure compliance and prevent opt-outs, or worse, having your numbers blocked.

Establish a collection Process

To avoid any issues when texting students, it's important to collect their consent before initiating any messaging. One straightforward way to collect consent is by adding a checkbox next to the phone number field. We suggest including opt-in language in the following areas:

  • Application or document submissions

  • Forms that require contact information

  • Websites or student portals (including chatbots and webchat)

  • Event registrations

  • Appointment scheduling

Store Texting Preferences

To ensure effective communication and compliance, it's important to list separate preferences for each department or team that sends texts to contacts in your database. In order to achieve this, you must have the following data fields populated and on record:

  • Student's name

  • Mobile number

  • Opt-in status

  • Date and time of the last opt-in status update.

If it has been 10-12 months since any messages were sent, consent must be re-established. Additionally, it's crucial to maintain a record of any opt-out requests from students, which can be done by having them text a keyword such as "STOP".

Identify Yourself

To ensure a positive response from students, it's important to introduce yourself and establish a connection. As the text will appear from an unknown sender, consider identifying yourself by name and mentioning your role at the school.

If this is the first text you're sending, be sure to include instructions for opting out, such as "Reply STOP to unsubscribe."

Add College Students directly

Directly addressing students in your texts can help them feel valued and not just like another number in a large group. Including a student's name can also help to eliminate confusion and establish that the text is intended for them specifically.

Strike the Right tone

To build trust with students, it's important to strike a balance between being too personal and too formal in your SMS messages. Use a professional but human tone and don't hesitate to use emotion, especially when sharing good news. Keep your messages personal, concise, and relevant, while respecting a student's personal space.

Ask questions that prompt action

To increase engagement, students need to receive ample information. When sending event reminders or invitations, it's essential to ask if they plan to attend or if they need any assistance. By making yourself available and establishing a rapport, students are more likely to engage.

Have a Goal and a Focus

Personalization is key in school texting. Although most students want to receive texts from their colleges, it's important to avoid spam-like messages. Focus on important and helpful information and involve your department to ensure everyone is on board. Segmenting your audiences can also help avoid unnecessary texts for students.

Be ready to respond

After developing a plan to build trust with your students, it is essential to maintain that trust by being responsive. If a student responds to a text asking for more information or with a question, it is crucial to reply promptly to avoid damaging your credibility.

It can be done by assigning staff to a particular number of students so that they can reply to each of the students’ messages on time.

Express your enthusiasm and have a good time!

Embrace the excitement of this important and freeing moment in your students' lives! Don't hesitate to express emotions when appropriate.

If a student shares an emoji with you, that’s a green light to send one back!

Before sending a text message, always ensure that you have the student's consent, the information you're providing is valuable, and the topic is relevant. Additionally, enjoy being part of your students' educational journey.

When do Schools send SMS text messages?

Usually, schools use text messaging to instantly share important messages with students, teachers, parents, and staff, whether it’s an emergency, school alerts, or general information. The following are the major use cases where schools send SMS messages.

SMS text message templates for Schools

Promotional messages

01. Event promotion

02. New courses promotion

03. Admissions

Student Coordination

04. Curriculum materials

05. Grades

06. Upcoming exams

07. Application reminder

08. Registration confirmation

09. Remote support or tutoring

10. Send important notices

11. Request documents

Parent Messages

12. Final Grades Notification

13. Request for Meeting

14. Meeting Confirmation

15. Meeting Reminder

16. Request for Absence Explanation

17. Behavior Report Sharing

Staff messages

18. Elementary School Shortened Day Reminder

19. Field Trip Chaperones Request

20. Substitute Teachers Request

21. Event RSVP Reminder

22. Class Cancellation Notification

Fees Collection Messages

23. Tuition Fees Reminder

24. Activity Fees Collection

25. Exam Fees Collection

26. Late Fees Notification

27. Outstanding Fees Notification

Collect Feedback

28. General Feedback Request

29. Parent-Teacher Meeting Feedback Request

30. Event Feedback Request

31. Curriculum Feedback Request

32. Teacher Feedback Request

School Bus Schedule and Transportation Messages

33. Bus Delay Notification

34. Bus Cancellation Notification

35. Bus Route Change Notification

36. Bus Departure Reminder

37. Bus Driver Change Notification

Emergency Messages

38. School Closure Due to Weather

39. Emergency Lockdown Notification

40. Evacuation Notification

41. Medical Emergency Notification

42. Natural Disaster Notification

Admission and Enrollment messages

43. Admission Offer Notification

44. Enrollment Confirmation Notification

45. Enrollment Deadline Reminder

46. Enrollment Status Update Notification

47. Admission Test Result Notification

Holiday regards

48. Holiday wishes

These are templates for common messages that you can tweak to suit your exact needs. And if you don’t find what you’re looking for, they’ll give you an idea of how to phrase your messages.

Please note that these templates are just a starting point and can be customized to fit your specific campaign.


Hence, SMS templates for schools are pre-written messages that can be sent to students, parents, and staff using text messaging. These templates are designed to cover a wide range of school-related topics, such as emergency notifications, event reminders, enrollment and admission, transportation schedules, fees collection, and feedback requests.

Best practices for school texting include obtaining consent from recipients, being transparent about the types and frequency of messages being sent, using personalized messages, and keeping accurate records of opt-in and opt-out preferences.

It is also recommended to establish rapport with students and identify yourself as a human when sending texts.

If you are looking for an SMS marketing software to start texting for your school, let's talk!

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